GA Connector connects what Google Analytics knows about a visitor to the lead they become in your CRM, so you can see which campaigns actually bring in revenue and not just clicks. This guide covers what it does and where to start.
What GA Connector does
Google Analytics knows how a visitor found you: the campaign, the source, the medium, the page they landed on. Your CRM knows what they did next: became a lead, an opportunity, a closed deal. Neither system can tell you which marketing earned the revenue, because the visitor and the lead live in two records that never meet.
GA Connector ties the two together. It captures a visitor’s traffic source on your site and writes it onto the matching CRM record, so a closed deal still carries the campaign that first brought that person in.
How it works
There are three parts to it:
- A tracking script runs on your website and records each visitor’s traffic source as they browse.
- When a visitor fills out a form, GA Connector recognizes them and links that source data to their submission.
- The data lands on the matching Lead, Contact, or Opportunity in your CRM.
The exact way GA Connector recognizes a visitor depends on your integration type. See Your integration type for the details.
Once it’s there, it feeds into your reports, and revenue in your CRM can finally be traced back to the campaign that produced it.
NoteGA Connector tracks traffic source, medium, campaign, landing page, device, location, and more. The full list of tracked parameters is in the Reference section.
Where to start
Setup is three steps, done in order. Each one has its own section in these docs, and this guide is your map through them.
Step 1: Install website tracking
Add the GA Connector script to your site so it can start capturing visitor source data. Everything else depends on this, so do it first. See Website Tracking Setup.
Step 2: Set up your CRM
Create the fields that hold source data on your records. Salesforce, Zoho, HubSpot, and Pipedrive each have their own guide; for any other CRM, the General Guide covers it. See CRM Setup.
Step 3: Integrate your forms
Make sure your lead-capture forms pass the tracking data through when someone submits them. Find your form builder or your booking or chat tool and follow its guide. See Form Integrations.
Optional: Send CRM data back to GA4
After the core setup is working, our add-on can push CRM events back into Google Analytics, so a closed deal shows up in your GA4 reports. This one is an add-on you can set up later, once the three steps above are done. See Send CRM Data to Google Analytics.
TipWould you rather we set it up for you? GA Connector offers a done-for-you integration. See done-for-you setup if you’d like to hand it off.
A note on integration types
GA Connector has two integration types, API-based and cookie-based. You don’t pick one directly. When you choose your CRM during account creation, the setup wizard gives you the script for whichever type fits that CRM. This affects how you install tracking and integrate your forms, so it helps to know which one you’re on.
| If you use | You’ll get | What that means |
|---|---|---|
| Salesforce, Zoho, Pipedrive, Salesflare, or Close | API-based | Form data is attached for you. No hidden fields to add. |
| Any other CRM | Cookie-based | You add hidden fields to your forms during setup. |
This is just the default the wizard hands you, not a permanent choice. You can switch to the other type later if you need to. The Your integration type page in Website Tracking Setup explains how to check which one you have and how to change it.
Start setting up
- Website Tracking Setup. Step 1, and the place to start. Install the script and confirm it’s picking up visitor source data.
- CRM Setup. Step 2. Give the source data a home in Salesforce, Zoho, HubSpot, Pipedrive, or any other CRM.
- Form Integrations. Step 3. Make sure your forms carry the tracking data through on submit.
- What gets tracked. The full list of parameters GA Connector captures.
