About Us

Empowering global marketing teams
by bridging the gap between sales and marketing data.
Our Story

GA Connector was founded to solve a very specific problem. In early 2015, our CEO, Sergey Zuev, was running PPC ads for another project. He realized that although he was getting plenty of cheap clicks, his overall ROI was low, and he had no idea which ads were actually generating revenue.

One of Sergey’s customers shared an idea that helped him fix this. He realized that he could bring Google Analytics-style traffic source information into the CRM, which would allow to calculate the ROI of each marketing channel!

One of Sergey’s customers shared an idea that helped him fix this. He realized that he could bring Google Analytics-style traffic source information into the CRM, which would allow to calculate the ROI of each marketing channel!

Next, Sergey showed this solution to marketers working in some of the leading companies in their industries (from SaaS to the financial sector). They were in awe and wanted to implement this in their companies as well.

Word spread quickly, and a business was born. GA Connector now proudly serves sales and marketing teams of all sizes around the globe, from small businesses to a Fortune 250 company, and even the world’s largest Islamic bank.

Who We Are

GA Connector is a small but dedicated team of developers, marketers, and auxiliary staff lead by CEO Sergey Zuev. We are a fully remote team, with members from the United States, Europe, and Asia. This allows us to hire the best of the best, no matter where they live.

For us, the advantages of working with a diverse team trump those of geographical proximity. We overcome the challenges of working remotely through trust, Google Hangouts, and lots of documentation. :)