Why are my GA Connector events being attributed to “Unassigned” in the traffic acquisition report?

In order for an event to be associated with the correct session, the event must be sent with the Session ID along with it.

GA Connector automatically tracks the session ID for you but depending on your current set up, you will need to do additional steps to send the session ID.

Zoho CRM  

  1. Install the latest version of our extension here. If you already have installed a lower version, please make sure that you are upgrading it. Do not uninstall the previous version.
  2. If you are using hidden fields on your forms, you’ll need to create another hidden field to capture the Session ID
  3. Set the name or ID of the hidden field to “GA_Session_ID“. Map this to the Session ID field on Zoho CRM.
    **If you are not using hidden fields on your forms, you can skip steps 2 and 3 as we will already sync the session ID directly to Zoho CRM once you have updated the extension.

Salesforce

  1. On Setup > Object Manager, select the object that you are using (e.g. Lead, Contact)
  2. Go to Fields & Relationships and Create a New Field
  3. Set the field type to Text and hit next
  4. Set the Field Label to “Session ID” or any identifier you prefer
  5. [Important] Set the Field name to gaconnector_GA_Session_ID
  6. Set the length to 255 and create the field
  7. If you are using hidden fields on your forms, you’ll need to create another hidden field to capture the Session ID
  8. Set the name or ID of the hidden field to “GA_Session_ID“. Map this to the Session ID field on Salesforce.
    **If you are not using hidden fields on your forms, you can skip steps 7 and 8 as we will already sync the session ID directly to Salesforce once you have created the custom field.