Unfortunately, Calendly only allows the following parameters to be passed into their forms

  • Campaign
  • Source
  • Medium
  • Content
  • Term

GA Connector will be able to pass the “Last Click” values of the mentioned fields to your Calendly Leads.


  • Installed either GA Connector WordPress plugin or GA Connector script on your website:
  • GA Connector script must be loaded before your Calendly form. Putting the GA Connector script on the <head> of your website would work.

Set up Calendly Form using  Developer embed code

In order to pass GA Connector information to Calendly, you must embed your Calendly form in your website using the developer embed option. 

Instead of using the default embed code, use the code below to embed your form in your website (change the value of the URL property on line 9 with the URL of your form, e.g. url: ‘https://calendly.com/company-name/form-name” ) 

For more information regarding using Advanced embed codes in Calendly, please see this article.

After adding setting up the code above, your Calendly leads should now contain tracking information from GA Connector.

Passing GA Connector information to your Calendly form via hyperlink

If you are using Calendly links instead of embedding them in your website, you can still pass GA Connector to them.  Just add the following code at the bottom of your website near the closing </body> tag

This code searches for Calendly <a> tags on your website and appends them with GA Connector information.

Checking your integration

To verify that your GA Connector to Calendly Form integration is working,

  1. Complete a test submission on your Calendly form
  2. Check if GA Connection information is passed by looking in your Calendly Dashboard (My Calendly > Scheduled Events > Created Event)
  3. On the Created event, it should contain UTM information similar to the screenshot below.