Channel is calculated based on source and medium (but mostly medium):
| Channel | Source | Medium |
|---|---|---|
| Paid Search | - | cpc |
| Organic Search | - | organic |
| Paid Social | - | social/cpc |
| Referral | - | referral |
| Direct | (direct) | (none) |
| - | ||
| Other | When none of the above criteria match | |
Right now, GA Connector’s calculation of channel doesn’t fully match Google Analytics standard definitions.