As a part of GA Connector API-based installation, we ask you to install this script on your website:

This script monitors what the users type on your website. (Technically speaking, it adds an onChange listener to all inputs it finds)

This script can recognize emails, names and phone numbers.
When a user types one of these, the script sends this data to GA Connector server.
It also sends the user activity to the website, which the server uses to recognize the source, medium, keyword and other information.

As a result, we learn the user behavior tied to the user’s phone, email or name.
This allows GA Connector to periodically update the CRM with the tracking information about the user: