Native Adwords integration

Zoho’s Adwords integration lets you important crucial Adwords data into Zoho CRM, such as:

  • Keyword
  • Cost per click
  • Ad group
  • Etc

However, this native integration only tracks Google Ads, and none of the other important channels. So it won’t let you compare Google Ads vs Google Organic for example.

GA Connector

On the other hand, GA Connector tracks all channels, including:

  • Adwords
  • Bing
  • Facebook
  • Organic Search
  • Referral
  • And more

Any traffic source that Google Analytics can track, GA Connector can track as well.