If you're integrating with Salesforce or Zoho CRM, this article may not apply because you're most likely using GA Connector API-based integration.

Are you using HTTPS?
Yes. All calls to our server and to Google Analytics are using the HTTPS protocol.

Is your server secure?
Absolutely. We use industry-standard best practices to ensure that the app works as intended and that your data is safe. However, we don’t even store any of your data on our servers (see the question below).

What data does your server store from our website?
We don’t store any of your data on our servers. Everything is stored in your users’  browser cookies.

What data does your server store from our CRM?
With our Visitor Source Tracking service, we don’t have any kind of access to your CRM, and we don’t store any data from your CRM. Tracking is done on your website. All the tracking info is sent to your CRM alongside the form submission.

Note: for Salesforce and Zoho CRM, we provide CRM extensions that contain a set of fields that can be tracked by GA Connector. These extensions are created for your convenience (so you don’t have to create new fields manually). They don’t contain any code, and they don’t talk to our server (you can verify this by looking at the extension contents). However, these extensions are not necessary – you can create all CRM fields manually: this way you don’t need to install any third-party extensions on your CRM.

Is it safe/legal to track where my leads come from?
Absolutely. GA Connector is as safe and legal as using Google Analytics, or any other analytics software.

Do we need to notify our European customers that we’re tracking them with GA Connector?
Yes, same laws apply to Google Analytics and GA Connector cookies. According to the new law, if you’re using any kind of tracking software, you need to let your European Union users know about it.

In what way is GA Connector server involved?
If you examine GA Connector tracking code, you may notice this line:
<script type=”text/javascript” id=”” src=”https://tracker.gaconnector.com/gaconnector.js”></script>
gaconnector.js does two things:
1) Sends referrer and other HTTP request information to GA Connector server. Based on this information the server calculates users’ source, medium, location etc.
2) Creates browser cookies (gaconnector_lc_source, gaconnector_lc_medium etc) based on the server response. Later, these browser cookies are usually as values of hidden fields and sent to a CRM system.
That concludes the involvement of GA Connector server in the process. Basically, GA Connector server is an API that receives user request parameters and returns source, medium and other info about the user according to Google Analytics algorithms.