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Measure the Dollar Value of Each Marketing Activity

How Bookbuses.com is using GA Connector to save Money and Improve Lead Conversion.

Guest Post by Oscar Aabech Jung, Co-Founder, Bookbuses.com Here is a story of how Bookbuses.com is using GA Connector to track lead sources of customer requests, help our sales team and give better customer service. Bookbuses.com is a platform for bus rental across the US and Canada. The company rents out School buses and Charter…

10 Most Powerful Google Ads Integrations

Google Ads is used by marketers worldwide to expose qualified leads to the products they sell using paid search campaigns. The platform provides marketers with powerful insights such as cost per click, ad quality scores and conversion rates to help advertisers make the most of their budget. Marketing as a whole has evolved since the…

Google Analytics Offline conversions Tracking

Offline data i.e. interactions that happen away from the website present invaluable information to marketers. Without this data, marketers are oblivious to which of their initiatives led to an offline sale. Was it a Google Ad, an email or perhaps a blog post? Google Analytics offline conversion tracking solves this problem. It marries both online and…

GA Connector: An Affordable Pardot Alternative for Marketing Attribution

What is Pardot? Pardot is a marketing automation software that Salesforce developed to help businesses run and measure their marketing campaigns from one place. The software offers more than other automation tools, which mainly rely on email and social media scheduling. With Pardot, you can do the following: Integrate Pardot with your CRM to track…

What is Pipeline Marketing?

Pipeline marketing has become the benchmark approach marketers utilize to generate revenue. It is a major step forward from the traditional lead generation approach, which focuses on capturing information and hoping that the maximum number of leads convert. In a pipeline marketing campaign, leads are nurtured through timely and personalized messages driven by data to…

How to import Google AdWords keyword data into Salesforce?

As digital marketers, we’re responsible for the ROI of every dollar we spend in our AdWords campaigns. AdWords reporting tells us which keywords bring in the most traffic, but it doesn’t tell us which deliver the highest ROI. To deploy your AdWords budget as effectively as possible, you should import your keywords into Salesforce. When…

GA Connector: An Affordable Bizible Alternative for Marketing Attribution

What is Bizible? Aimed toward the B2B market, Bizible is a marketing attribution software that provides marketers with insight about the effectiveness of their various marketing initiatives. With Bizible, marketers are able to track the customer journey through their website from first touch-point to final sale, as well as see how their marketing decisions impact…

10 Most Powerful Google Analytics Integrations

Google Analytics provides powerful insights that help marketers track the effectiveness of their online marketing initiatives. In turn, marketers can improve the performance of each marketing channel. As online marketing has evolved, a number of Google Analytics integrations have been developed to enhance data quality. The result? Marketers are able to track the Google Analytics…

How to Add UTM Parameters to Google Ads (automatically)

Right now, auto-tagging is the default way to track Google Ads campaigns. However, it’s still practical to add manual UTM tags in order to capture them in your lead/contact forms for example. However, you don’t need to add UTMs to your final URLs in Google Ads. You can do this automatically using URL suffixes (previously we used tracking templates…

How to Capture UTM Parameters in Your Contact Forms

It’s crucial to find out the source of your leads, because it allows you to track the performance of your marketing campaigns. It lets you do two things: Turn off marketing channels that don’t convert. Double down on channels that have good ROI. So how can you find out where a lead came from? There are…

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