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Measure the Dollar Value of Each Marketing Activity

GA Connector: An Affordable Pardot Alternative for Marketing Attribution

What is Pardot? Pardot is a marketing automation software that Salesforce developed to help businesses run and measure their marketing campaigns from one place. The software offers more than other automation tools, which mainly rely on email and social media scheduling. With Pardot, you can do the following: Integrate Pardot with your CRM to track…

What is Pipeline Marketing?

Pipeline marketing has become the benchmark approach marketers utilize to generate revenue. It is a major step forward from the traditional lead generation approach, which focuses on capturing information and hoping that the maximum number of leads convert. In a pipeline marketing campaign, leads are nurtured through timely and personalized messages driven by data to…

How to import Google AdWords keyword data into Salesforce?

As digital marketers, we’re responsible for the ROI of every dollar we spend in our AdWords campaigns. AdWords reporting tells us which keywords bring in the most traffic, but it doesn’t tell us which deliver the highest ROI. To deploy your AdWords budget as effectively as possible, you should import your keywords into Salesforce. When…

GA Connector: An Affordable Bizible Alternative for Marketing Attribution

What is Bizible? Aimed toward the B2B market, Bizible is a marketing attribution software that provides marketers with insight about the effectiveness of their various marketing initiatives. With Bizible, marketers are able to track the customer journey through their website from first touch-point to final sale, as well as see how their marketing decisions impact…

10 Most Powerful Google Analytics Integrations

Google Analytics provides powerful insights that help marketers track the effectiveness of their online marketing initiatives. In turn, marketers can improve the performance of each marketing channel. As online marketing has evolved, a number of Google Analytics integrations have been developed to enhance data quality. The result? Marketers are able to track the Google Analytics…

How to Add UTM Parameters to Google Ads (automatically)

Right now, auto-tagging is the default way to track Google Ads campaigns. However, it’s still practical to add manual UTM tags in order to capture them in your lead/contact forms for example. However, you don’t need to add UTMs to your final URLs in Google Ads. You can do this automatically using URL suffixes (previously we used tracking templates…

How to Capture UTM Parameters in Your Contact Forms

It’s crucial to find out the source of your leads, because it allows you to track the performance of your marketing campaigns. It lets you do two things: Turn off marketing channels that don’t convert. Double down on channels that have good ROI. So how can you find out where a lead came from? There are…

Closed Loop Reporting: Everything You Need to Know

Traditionally, there has been a disconnect between marketing and sales teams in business. The marketing team is concerned with generating leads while the sales team focuses on turning those leads into paying customers. Neither department usually has any insight into each other’s data, leading to a lack of cohesion. This is where closed-loop reporting comes…

How to Import Conversions from Salesforce into Google Adwords

Google AdWords and Salesforce integration is imperative for digital marketers with significant ad spend. When you link two, all your conversion data will be located in one place. As a digital marketer or PPC agency, you will be able to: Determine if the AdWords marketing channel generates a positive ROI for you. Track which of…

How to SKYROCKET Your SEO ROI (by focusing on the RIGHT keywords)

In this article, we’ll talk about how you can maximize the ROI of your SEO (Search Engine Optimization) and content marketing. What is SEO ROI? Simply put, SEO ROI is a metric that shows how much money was generated compared to your marketing investment. If SEO ROI is negative, you’re losing money. If it’s positive, you’re generating more…

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