Closed-Loop Marketing Blog

Two years ago, most marketing teams measured performance by staring at platform dashboards. Google said your ROAS was 5x. Meta said it was 8x. Your CFO said revenue was flat. Each number was “correct” inside its own system. Taken together, they didn’t make sense. Every dashboard told a different story, and no one knew which…

What is a Google Analytics Client ID? A Google Analytics Client ID is a unique identifier that is assigned by Google Analytics to a user when they first visit your website or app. The Client ID is stored in a user’s browser via cookies so user sessions and interactions across multiple sessions are tracked and…

It’s a challenge being in a marketing team. There is this constant pressure of not only driving revenue but also proving that it came directly from the efforts done through marketing activities. Not having the visibility of the marketing performance measurement will mean that you’ll struggle to prove the direct and indirect impact of the…

Introduction You’re wasting money by not implementing full-funnel attribution. B2B sales cycles are usually very long, with as many as 40 touches required to close a single deal. This means that in the entire customer journey, there might be multiple touchpoints that your business is ignoring that might be having a great impact on their…

Having a comprehensive lead generation strategy is key to guaranteeing business growth. Many business owners and sales teams don’t know how to track leads or assume that it’s a rather complicated task with minimal returns. Tracking leads is not about the numbers, but also the experiences and the issues their potential customers are facing in…

At GA Connector, we’re proud to share the success story of NetReputation, America’s largest online reputation management company. This case study highlights how GA Connector significantly enhanced their marketing strategies and decision-making processes.   It’s hard to say how much exactly the data from GA Connector helped us save, but it’s in the millions of…

One Foot Abroad is a tour booking company that helps arrange trekking experiences in some of the most beautiful places in Europe. It is a group that includes Follow the Camino, the original Camino de Santiago tour operator. Follow the Camino specializes in organizing walking and cycling holidays along the Camino de Santiago. For 6…

Facebook advertising isn’t child’s play. It’s ridiculously expensive and can give you a minor heart attack if it fails to bring a reasonable Return on Investment (ROI). But running a Facebook campaign can be daunting if you don’t have much experience in digital marketing.  And that’s why I’ve prepared this guide to walk you through…

Likes, comments, shares, and click-through rate on a Facebook ad are sometimes deceptive. While Facebook offers these metrics that tell a lot about the quality of your content and how to gauge your target audience’s interests, making a decent Facebook ROI (return on ad spent) from Facebook ad campaigns is beyond social engagement.  And how…

Do you recall being asked a question in almost every online survey, “How did you hear about us?” and you wondered why everyone asked this question? Well, that’s because all marketers use UTM parameters (Urchin Tracking Module) to see how much traffic they’re getting from different sources. In the next 2 minutes, I’ll walk you…