Google Analytics and Salesforce have released a native integration, but it has two major downsides:

  1. It only supports Google Analytics 360 (which costs $150k/year).
  2. It only supports a small set of data points from Salesforce (Lead Statuses, Opportunity Stages etc) se puede encontrar en esta página. If you need to send something beyond that to GA, GA Connector can help – because it supports sending any type of Salesforce objects and fields to Google Analytics.