Add Google Analytics data to Agile CRM form builder with GA Connector’s Agile CRM integration.


  • These instructions assume that you have already created custom fields in your Agile CRM. (For information on how to create custom fields in Agile CRM, please refer to this link.)
  • Installed either GA Connector WordPress plugin or GA Connector script on your website:

Once you have installed the script on your website and have already created custom fields for GA Connector in your CRM, we’ll need to set up your form so GA Connector will able to fill this with tracking information.

Set up GA Connector Fields on Form Builder

Step 1
On your Agile CRM dashboard, launch the Form Builder and select the form where you want to add the GA Connector fields.
To launch the Form Builder, go to Admin Settings > Integrations > Form Builder

Step 2
Add a hidden form on your form, set the ID to the equivalent input ID that is listed on the table below this page. (e.g. All Traffic Sources – all_traffic_sources, First Click Campaign – fc_campaign)
Set the Agile Field to the equivalent custom field that you have created.

Step 3
Save Form and add it to your website.

More than just UTM parameters

GA Connector adds UTM information, geolocation, referral information to your Agile CRM leads.

See below for all the information that you can add to your leads to help you find out which of your marketing activities drive sales.

LabelInput IDLabelInput ID
All Traffic Sources all_traffic_sourcesLast Click Campaignlc_campaign
BrowserbrowserLast Click Channellc_channel
City (from IP address)cityLast Click Contentlc_content
Country (from IP address)countryLast Click Landing Pagelc_landing
First Click Campaignfc_campaignLast Click Mediumlc_medium
First Click Channelfc_channelLast Click Referrerlc_referrer
First Click Contentfc_contentLast Click Sourcelc_source
First Click Landing Pagefc_landingLast Click Termlc_term
First Click Medium fc_mediumLatitudelatitude
First Click Referrerfc_referrerLongitudelongitude
First Click Sourcefc_sourceNumber of Website Visitspage_visits
First Click Termfc_termOperating SystemOS
Google Analytics CIDGA_Client_IDPages Visited pages_visited_list
Google Click IdentifiergclidTime Spent on Website time_passed
IP Addressip_addressTime Zone time_zone