Not all leads are created equal. The key to growth is finding out which channels are driving sales and which are a waste of your marketing budget.
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It's not enough to measure form fills, since different traffic sources attract clients of drastically different quality. One channel may generate a handful of high-converting long-term clients, while another may generate nothing but unqualified leads. The only way to evaluate a marketing approach is to track the revenue it generated.
Most sales don't happen online; they are closed by sales reps, either in person or over the phone. By default, Google Analytics doesn't have access to these sales, so you have no idea how much revenue was generated by a certain approach, ad, article, or keyword. This results in spending money on leads that don't buy anything.
First Click Information
Find out information about your leads' first touchpoint. Track where they came from, whether they are organic, referral or social leads.
Last Click Information
See lead-source information before they make the sale or became a lead.
Other information
Aside from both first and last click data, GA Connector allows you to see information such as device used, geolocation data and other GA4 information.
As well as qualified leads, closed won deals and other custom data from your CRM
With some configuration, GA Connector can work with any CRM or database
Measure the actual dollar value of
each campaign and channel.
Track the first-click channel, the last-click
channel and all the channels in between.
Invest only in channels that
actually drive sales.
GA Connector is designed to support GDPR-compliant data handling. Integrate with consent management platforms and choose between no-retention mode or short-term data retention. See our GDPR & data handling overview.
Integrate your CRM with Google Analytics today!