If you're integrating with Salesforce or Zoho CRM, this article may not apply because you're most likely using GA Connector API-based integration.

Add Google Analytics data to Unbounce with GA Connector’s Unbounce integration.

Congratulations on starting a free GA Connector trial!

To set up GA Connector visitor tracking on your website, you need to complete two steps:

  1. Add hidden fields to your forms.
  2. Add GA Connector tracking script on your landing page(s).

The free trial lasts 2 weeks.

If you have any questions, feel free to contact [email protected]


The only requirement for installing this product is using your own domain for your landing pages (not unbouncepages.com).

Step 1 – Add Hidden Fields to Your Forms

1. First, open the Unbounce app and open the page on which you want to set up the tracking. If you want to set up this tracking for multiple pages, just repeat this step for all of them.

Open Unbounce page
Open Unbounce page

2. Click “Edit” and you’ll see a Page Editor. In this view, find your form and double-click on it.

Open Unbounce form
Open Unbounce form

3. Press “Hidden field” button on the left to create empty hidden fields for step #4. Never mind the “duplicate form field name” error: it will disappear after step #4.

Unbounce - Add hidden fields
Unbounce – Add hidden fields

4. Give these fields the following names (use “Input ID”):

LabelInput IDLabelInput ID
All Traffic Sources all_traffic_sourcesLast Click Campaignlc_campaign
BrowserbrowserLast Click Channellc_channel
City (from IP address)cityLast Click Contentlc_content
Country (from IP address)countryLast Click Landing Pagelc_landing
First Click Campaignfc_campaignLast Click Mediumlc_medium
First Click Channelfc_channelLast Click Referrerlc_referrer
First Click Contentfc_contentLast Click Sourcelc_source
First Click Landing Pagefc_landingLast Click Termlc_term
First Click Medium fc_mediumLatitudelatitude
First Click Referrerfc_referrerLongitudelongitude
First Click Sourcefc_sourceNumber of Website Visitspage_visits
First Click Termfc_termOperating SystemOS
Google Analytics CIDGA_Client_IDPages Visited pages_visited_list
Google Click IdentifiergclidTime Spent on Website time_passed
IP Addressip_addressTime Zone time_zone

Don’t include the contents of parentheses. It shouldn’t be “fc_campaign (First Click Campaign)”, it should be just “fc_campaign”.

Each parameter is optional. If you don’t want to track some of them, you can just skip them.

Unbounce - Add rename fields
Unbounce – Add rename fields

The end result should look like this:

Hidden fields added to the Unbounce form
Hidden fields added to the Unbounce form

5. Press “Done”. Save the changes and publish the page.

Step 2 – Add GA Connector Tracking Script to Your Page(s)

First, go to Unbounce main menu and click on “Settings”.

Unbounce menu
Unbounce menu

Then, click on “Script Manager”.

Unbounce Script Manager menu
Unbounce Script Manager menu

After that, click on “Add a Script”. You should see a modal screen that looks like this:

Unbounce - Add a Script modal screen
Unbounce – Add a Script modal screen

Instead of “Google Analytics” script type, select “Custom Script”.

Unbounce - Add a Script modal screen (custom script)
Unbounce – Add a Script modal screen (custom script)

Then, pick the script name (e.g. “GA Connector Script”) and click the button “Add Script Details”.

Unbounce - Edit Script Details
Unbounce – Edit Script Details

Select placement “After Body Tag”. Then, choose the pages on which you want to include the script (or select “All”).

Also, make sure to select the domain(s) on which you want this script to run:

Select Unbounce Domain(s)
Select Unbounce Domain(s)

Afterward, paste this script into the big text area on the bottom:

If you prefer to use Google Tag Manager, you can paste this script there instead, and skip the steps above.


The information tracked by GA Connector can be saved to your CRM software (such as Zoho CRM or Salesforce).

To do that, navigate to your Unbounce pages and set up the integration under “Integrations”. You also need to map your new GA Connector fields (e.g. lc_source, lc_medium) to corresponding CRM fields using field mapping.


If you have any questions, feel free to contact [email protected]

More than just UTM parameters

GA Connector adds UTM information, geolocation, referral information to your Unbounce leads.