If you're integrating with Salesforce or Zoho CRM, this article may not apply because you're most likely using GA Connector API-based integration.

In order for you to see analytics data for your Zoho CRM leads, you need to modify your Zoho Webforms.

You need to add additional fields to your Zoho Webforms and give them specific names. So that GA Connector script can recognize these fields and save its analytics information into these fields.

Install GA Connector Fields extension for Zoho CRM

First, open this link and install GA Connector Fields extension (pick “Install for all users”).

This extension contains custom fields that will be used to collect website visitor source information.

After the installation, the extension contents will look something like this inside your Zoho CRM:

GA Connector Fields extension for Zoho CRM

Go to Zoho CRM, Click on “Settings” and then select “Setup”.

 Zoho CRM, Click on “Settings” and then select “Setup

Under Developer Space, Select Webforms.

Zoho Webforms


You should be able to see the webform editor that looks something like this:

Zoho webform editor

In the “Fields List”, find the following fields you want to apply and drag them to the form editor:

GA Connector Field Names

All Traffic SourcesLast Click Campaign
BrowserLast Click Channel
City (from IP address)Last Click Content
Country (from IP address)Last Click Landing Page
First Click CampaignLast Click Medium
First Click ChannelLast Click Referrer
First Click ContentLast Click Source
First Click ContentLast Click Term
First Click Medium Latitude
First Click ReferrerLongitude
First Click SourceNumber of Website Visits
First Click TermOperating System
GA Client IDPages Visited
Google Click IdentifierTime Spent on Website
IP AddressTime Zone
Zoho webform Field List

For each field, click on the gear icon

Zoho webform field settings

And make each of the new fields you’ve added hidden and use “-” as Default Value

After you’re done, click “Next Step”

Zoho webform next step

Fill out the fields on the next page to complete the webform setup and then click Save.

Save Zoho webform

You will then be shown Embed options where you can now copy the WebForm code and then you can click on Done.

Embedded Zoho webform

Inside the webform code, you will find the hidden GA Connector fields you’ve just added (e.g. First Click Channel, First Click Campaign, First Click Landing Page and GA Client ID)

Zoho webform code

For the GA Connector fields to work, these input fields needs an “id” attribute like the image below:

Zoho webform code 2

To do so, copy and paste the GA Connector ‘id’ attributes provided below within the <input> tag for each field you will be using.

Field NameID AttributeField NameID Attribute
All Traffic Sources id="all_traffic_sources"Last Click Campaignid="lc_campaign"
Browserid="browser"Last Click Channelid="lc_channel"
City (from IP address)id="city"Last Click Contentid="lc_content"
Country (from IP address)id="country"Last Click Landing Pageid="lc_landing"
First Click Campaignid="fc_campaign"Last Click Mediumid="lc_medium"
First Click Channelid="fc_channel"Last Click Referrerid="lc_referrer"
First Click Contentid="fc_content"Last Click Sourceid="lc_source"
First Click Landing Pageid="fc_landing"Last Click Termid="lc_term"
First Click Medium id="fc_medium"Latitudeid="latitude"
First Click Referrerid="fc_referrer"Longitudeid="longitude"
First Click Sourceid="fc_source"Number of Website Visitsid="page_visits"
First Click Termid="fc_term"Operating Systemid="OS"
GA Client IDid="GA_Client_ID"Pages Visited id="pages_visited_list"
Google Click Identifierid="gclid"Time Spent on Website id="time_passed"
IP Addressid="ip_address"Time Zone id="time_zone"
Also, note that fields “All Traffic Source” and “Pages Visited” can be generated as <textarea>, not as <input>. Make sure to replace <textarea> with <input> tag in order for GA Connector be able to save this data correctly.


Zoho webform example

After that, you new Zoho CRM leads will contain GA Connector tracking information (provided that you’ve also added our script or our plugin on your website).