If you're integrating with Salesforce or Zoho CRM, this article may not apply because you're most likely using GA Connector API-based integration.

In order for you to see analytics data for your Zoho CRM leads, you need to modify your Zoho Webforms.

You need to add additional fields to your Zoho Webforms and give them specific names. So that GA Connector script can recognize these fields and save its analytics information into these fields.

Install GA Connector Fields extension for Zoho CRM

First, open this link and install GA Connector Fields extension (pick “Install for all users”).

This extension contains custom fields that will be used to collect website visitor source information.

After the installation, the extension contents will look something like this inside your Zoho CRM:

GA Connector Fields extension for Zoho CRM

Go to Zoho CRM, Click on “Settings” and then select “Setup”.

 Zoho CRM, Click on “Settings” and then select “Setup

Under Developer Space, Select Webforms.

Zoho Webforms

 

You should be able to see the webform editor that looks something like this:

Zoho webform editor

In the “Fields List”, find the following fields you want to apply and drag them to the form editor:

All Traffic SourcesLast Click Campaign
BrowserLast Click Channel
City (from IP address)Last Click Content
Country (from IP addressLast Click Landing Page
First Click CampaignLast Click Medium
First Click ChannelLast Click Referrer
First Click ContentLast Click Source
First Click Landing PageLast Click Term
First Click MediumLatitude
First Click ReferrerLongitude
First Click SourceNumber of Website Visits
First Click TermOperating System
Google Analytics CIDPages Visited
Google Click IdentifierTime Spent on Website
IP AddressTime Zone
RegionDevice
Zoho webform Field List

For each field, click on the gear icon

Zoho webform field settings

And make each of the new fields you’ve added hidden and use “-” as Default Value

After you’re done, click “Next Step”

Zoho webform next step

Fill out the fields on the next page to complete the webform setup and then click Save.

Save Zoho webform

You will then be shown Embed options where you can now copy the WebForm code and then you can click on Done.

Embedded Zoho webform

Inside the webform code, you will find the hidden GA Connector fields you’ve just added (e.g. First Click Channel, First Click Campaign, First Click Landing Page and GA Client ID)

Zoho webform code

For the GA Connector fields to work, these input fields needs an “id” attribute like the image below:

Zoho webform code 2

To do so, copy and paste the GA Connector ‘id’ attributes provided below within the <input> tag for each field you will be using.

LabelInput IDLabelInput ID
All Traffic Sources all_traffic_sourcesLast Click Campaignlc_campaign
BrowserbrowserLast Click Channellc_channel
City (from IP address)cityLast Click Contentlc_content
Country (from IP address)countryLast Click Landing Pagelc_landing
First Click Campaignfc_campaignLast Click Mediumlc_medium
First Click Channelfc_channelLast Click Referrerlc_referrer
First Click Contentfc_contentLast Click Sourcelc_source
First Click Landing Pagefc_landingLast Click Termlc_term
First Click Medium fc_mediumLatitudelatitude
First Click Referrerfc_referrerLongitudelongitude
First Click Sourcefc_sourceNumber of Website Visitspage_visits
First Click Termfc_termOperating SystemOS
Google Analytics CIDGA_Client_IDPages Visited pages_visited_list
Google Click IdentifiergclidTime Spent on Website time_passed
IP Addressip_addressTime Zone time_zone
RegionregionDevicedevice
Also, note that fields “All Traffic Source” and “Pages Visited” can be generated as <textarea>, not as <input>. Make sure to replace <textarea> with <input> tag in order for GA Connector be able to save this data correctly.

Example:

Zoho webform example

After that, you new Zoho CRM leads will contain GA Connector tracking information (provided that you’ve also added our script or our plugin on your website).