If you're integrating with Salesforce or Zoho CRM, this article may not apply because you're most likely using GA Connector API-based integration.

Add Google Analytics data to Formstack with GA Connector’s Forkstack integration.

Prerequisites

  • Installed either GA Connector WordPress plugin or GA Connector script on your website:

Setting up the GA Connector Fields on Formstack Form Editor

Step 1
Click on the build section and add a Short Answer field on the form that you are editing

Step 2
Click on the newly created field and set the Field Label and Default Value to match the GA Connector field that you want to track. (e.g. gaconnector_all_traffic_sources). A full list of GA Connector fields and its equivalent ID can be found at the bottom of this page.

Step 3
Click on the Hidden checkbox so that the field that you’ve created is hidden on your form

Step 4
Embed your form your website, if not already done.

More than just UTM parameters

GA Connector adds UTM information, geolocation, referral information to your Formstack leads.

See below for all the information that you can add to your leads to help you find out which of your marketing activities drive sales.

LabelInput IDLabelInput ID
All Traffic Sources gaconnector_all_traffic_sourcesLast Click Campaigngaconnector_lc_campaign
Browsergaconnector_browserLast Click Channelgaconnector_lc_channel
City (from IP address)gaconnector_cityLast Click Contentgaconnector_lc_content
Country (from IP address)gaconnector_countryLast Click Landing Pagegaconnector_lc_landing
First Click Campaigngaconnector_fc_campaignLast Click Mediumgaconnector_lc_medium
First Click Channelgaconnector_fc_channelLast Click Referrergaconnector_lc_referrer
First Click Contentgaconnector_fc_contentLast Click Sourcegaconnector_lc_source
First Click Landing Pagegaconnector_fc_landingLast Click Termgaconnector_lc_term
First Click Medium gaconnector_fc_mediumLatitudegaconnector_latitude
First Click Referrergaconnector_fc_referrerLongitudegaconnector_longitude
First Click Sourcegaconnector_fc_sourceNumber of Website Visitsgaconnector_page_visits
First Click Termgaconnector_fc_termOperating Systemgaconnector_OS
Google Analytics CIDgaconnector_GA_Client_IDPages Visited gaconnector_pages_visited_list
Google Click Identifiergaconnector_gclidTime Spent on Website gaconnector_time_passed
IP Addressgaconnector_ip_addressTime Zone gaconnector_time_zone
Regiongaconnector_regionDevicegaconnector_device