In GA4, Universal Analytics’ goals are called conversions. GA Connector sends events to GA4 based on different data points from your Salesforce CRM, if any of these events is valuable to your business, you can easily mark them as conversions in GA4. Setting up an existing event as a conversion In Google Analytics, click Admin. […]
Category: Attribution & Conversions
How to find a user in Google Analytics with a client ID
1. First, find the Google Analytics Client ID of your user 2. On your GA4 property, to go Explore, navigate right through the templates until you find “User Explorer” 3. Right click on any User ID and select “Include only selection” 4. A filter option will appear on the left portion of the screen, […]
GA Connector and Multi-Channel Attribution Reports
One of the ways GA Connector imports CRM data is through key events. This means that you can see CRM data in most standard Google Analytics reports, including Attribution Model Tool and Attribution Paths. Attribution Model Tool Attribution Model Tool allows you to compare how different attribution models impact the valuation of your marketing channels: […]
