What type of events does GA Connector send from Salesforce to Google Analytics?

You can configure events from any Salesforce field or object (if you add the necessary settings).

With GA Connector, you can create and send two types of events to GA4:

  • Object creation events
    E.g. when a new Account is created, an event will be sent to Google Analytics.
  • Field update events When a given field is updated, its new value will be sent to Google Analytics.
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