GA Connector sends CRM information to GA4 primarily as events, custom dimensions, and custom metrics. These can be used across:
- Standard GA4 reports, including Acquisition (e.g., Source/Medium, Session Campaigns), Engagement (e.g., Pages and Screens), and Conversions.
- Exploration reports (custom ad-hoc analysis), where you can combine CRM data with any other available GA4 dimensions and metrics.
This means you can analyze CRM data in GA4 in much the same way you analyze other event-based data—allowing flexible filtering, segmentation, and comparison within your reporting workflows.
