It is possible to import GA4 conversions and purchase events into Google Ads Conversion Tracking.
To import your GA4 conversions (such as purchase events) into Google Ads Conversion Tracking, the following conditions must apply:
- Your GA4 property and Google Ads accounts are linked.
- You’ve enabled auto-tagging in your Google Ads account.
- The GA4 event you want to import has received traffic from an ad at some point.
Steps to import conversions:
- Sign in to your Google Ads account, and click the Tools and settings icon in the header. Note: If you just recently linked your Google Ads and GA4 accounts, wait 30 minutes before starting to import conversions.
- Click Measurement > Conversions.
- Click New conversion action
- Click Import, select GA4 Properties, then click CONTINUE.
- Select the conversion you want to import, then click IMPORT AND CONTINUE.
- Click DONE.
Google Ads will start importing data from your GA4 property beginning on the day you click Import. Historical conversion data before this date will not be added.
Your GA4 conversion events will appear alongside your other conversion actions within Google Ads Conversion Tracking and reports within two days.
You can read more about this here.
