In some cases, there can be a discrepancy between Zoho CRM and Google Analytics data.
In this article, we’ll describe the ways to troubleshoot this and find out if the problem is in the way Zoho CRM and GA present data, or if there’s an actual discrepancy.
This article will focus on troubleshooting “Zoho CRM Lead Created” key event, but the same principles apply to troubleshooting other key events too.
How to Compare Leads in Zoho CRM and Google Analytics Correctly
Make sure to follow these principles when comparing Zoho CRM and Google Analytics Leads:
Step 1 – Make sure you’re only counting Zoho CRM Leads that have GA Client ID and GA Session ID
GA Connector can only send data about Zoho CRM Leads that have Google Analytics Client ID and Google Analytics Session ID field filled out.
Let’s say that Google Analytics shows 10 Leads for a given date, and in Zoho CRM you see 15. Those 5 extra Leads might not have GA Client ID and GA Session ID, and therefore are not sent to Google Analytics.
Step 2 – Make sure your Zoho CRM and Google Analytics use the same time zone settings
Due to the timezone differences, the same Leads can be counted for different dates in Zoho CRM and in GA.
Step 3 – Make sure that you’re counting deleted and converted Leads
Make sure that you’re counting Zoho CRM Leads that were deleted or converted to Accounts/Potentials, when comparing them to Google Analytics data.
If you are still having issues, please contact us at [email protected] and we will help you out!
