What this section covers
This section is about making sure your lead generation forms connect with GA Connector so each submission can be matched to its tracking data. How that connection works depends on your integration type, and that’s what determines whether your forms need any setup at all.
This page explains why form integration matters and what each integration type needs. For step-by-step instructions on a specific form or page builder, check the sidebar for a guide matching your tool.
Why your forms need to be integrated
GA Connector tracks where your visitors come from. But that tracking is only useful if it ends up attached to the right lead in your CRM. Your forms are the moment a visitor becomes a lead, so they’re the point where the tracking data and the lead’s details need to come together. Depending on your integration type, that either happens through the form itself or behind the scenes.
Cookie-based integration
On the cookie-based integration, the form carries the tracking data. GA Connector stores the data in the visitor’s browser, and hidden fields on your form pull that data in and send it along to your CRM when the form is submitted.
The hidden fields match the GA Connector fields you created in your CRM. Once they’re in place, every submission carries its tracking data through automatically.
API-based integration
On the API-based integration, the data doesn’t travel through the form. GA Connector captures it on pageview, sends it securely to our servers, and syncs it to your CRM, matching it to the lead behind the scenes. Because of this, most forms work out of the box with nothing to add.
On API-based with a normal, non-iframe form? You’re pretty much good to go. There’s usually no setup needed on the form itself.
There are two exceptions where API-based forms need extra attention:
- Forms inside an iframe. A form loaded in an iframe runs in a separate context from the page GA Connector is tracking, so the submission can’t be matched to the visitor the usual way. These need special handling.
- Forms that need an additional script. Some form types require an extra GA Connector script so the submission can be tied back to the tracked visitor.
NoteNot sure whether your form is in an iframe? The guide for your specific form will tell you, and the general articles below can help you check.
Find the guide for your form
We have setup guides for many popular form and page builders, as well as forms built directly inside your CRM. Check the sidebar under this section for a guide that matches your form. If there’s one for your tool, follow it for the exact steps.
If you’re not sure where to start, or your form isn’t a common builder, these general articles help you work out what your form needs:
- Checking Form Compatibility — confirm whether your form can be integrated and what approach it needs.
- Integrating with custom forms — the manual approach for forms that aren’t on a common platform.
- Integration for non-customizable forms — when your form plugin won’t let you edit field id, class, or name attributes.
Don’t see your form?
If there’s no guide for your form builder in the sidebar, the general articles above cover the manual approach that works for most forms. If you’re still stuck, reach out to [email protected] and we’ll help you get it integrated.
