What this section covers
Website tracking is the first thing you set up with GA Connector before any visitor data can reach your CRM or Google Analytics, GA Connector needs to be running on your site so it can see where your visitors came from.
This section walks you through getting the tracking script onto your website, handling a few platform-specific cases (site builders, caching plugins), and staying compliant if you use a cookie consent banner.
How tracking works, briefly
GA Connector is a small piece of JavaScript that runs on your pages. When someone lands on your site, the script records how they got there, such as the campaign, referrer, and UTM parameters, and holds onto that information as the visitor moves around. When the visitor fills out a form, that source data gets passed along to your CRM next to the lead’s name, email, and phone.
The script has to load on every page a visitor might land on first, and it needs to load early. If it loads too late, visitors who navigate away before the page finishes won’t be tracked correctly.
Where to start
Most people only need the first article below. The rest are there for specific platforms and situations.
Installing the script
Once you know your type (see the note above if you’re not sure), follow the matching guide:
- Cookie-based: Cookie-based Integration
- API-based: API-based Integration
If you manage your tags through Google Tag Manager rather than editing your site directly, use Using Google Tag Manager to add the script.
Consent banners (check this if you use one)
If your site shows a cookie consent banner, this is important to get right. By default, the GA Connector script can run as soon as the page loads, which means it may start collecting data before the visitor has given consent. For privacy regulations like GDPR, that’s a problem.
The goal is to make sure the GA Connector script runs only after the visitor gives consent, rather than on page load. These guides show you how to set that up:
- Setting up with Consent Banners — start here for the general approach that works with most banners.
- Integrating with CookieYes — specific steps if you use CookieYes.
Once tracking is live
After the script is installed and you’ve confirmed it’s running, the next step is making sure the tracked data lands in your CRM. Head to the CRM Setup section for the guide that matches your system.
