If you're integrating with Salesforce or Zoho CRM, this article may not apply because you're most likely using GA Connector API-based integration.

Most custom forms can be integrated with GA Connector, but before we begin, we need to double-check this.

Here is what is required from the custom forms in order for us to be able to integrate them with GA Connector:

  1. They need to be connected with your CRM already (so that each form submission becomes a Lead/Contact/etc).
  2. You need to be able to add new hidden fields to these forms. These hidden field need to have certain names that we provide. Example of such hidden field:
  3. You need to be able to connect these fields with your CRM (and create custom fields in your CRM that correspond to the hidden fields on the form). So that when the user submits a form, these hidden fields are automatically added to the Lead/Contact/etc object in your CRM.

 

But if you can’t add hidden fields to your forms, you may still be able to integrate GA Connector using an alternative integration method (provided that you can modify the code on your site that runs after form submissions and sends them to the CRM).