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In this free PDF guide, we'll show you the exact steps you can take to measure the dollar value of each Google Ads campaign, keyword, and ad creative.
If you’re trying to make your business succeed online – you’re probably already aware of how important getting a solid handle on Google Analytics should be for you. There’s a huge amount of data that can be used to analyze, adapt and fine-tune how users behave on your site. This means you can better understand…
In 2015, I was struggling to make sense of my marketing data in Google Analytics. I didn‘t know which of my marketing campaigns actually worked, and which ones were burning my hard-earned money. So I decided to learn all the nitty-gritty details of Google Analytics that I can. I studied the world‘s top Google Analytics…
What is closed-loop marketing? And what does it have to do with Salesforce? In this article we’ll show how you can implement closed-loop marketing and closed-loop analytics in Salesforce. So the idea behind closed-loop marketing is that sales and marketing teams are aligned under a common goal (usually revenue and profits). In the traditional model, sales…
In this article, we collected 5 proven A/B tests that you can easily implement and increase your conversions: 1. How Hubspot Increased Their Email CTR by 32% This super-simple 2-minute tweak has helped Hubspot to increase their email their Click-Through-Rates by 32% Getting people into your email newsletter takes a lot of energy and money….
In this article, we’ll show you how to integrate Facebook Ads information into Salesforce. With this integration, you’ll be able to see: which of your Leads and Opportunities came from Facebook Ads; which Facebook Ads campaigns, ad sets and ad creative brought the most revenue, Opportunities and Leads. How does the Salesforce & Facebook Ads integration…
With MS Dynamics CRM and Google Analytics integration, you’ll be able to: Know the source of each lead and sale. Calculate the revenue coming from each marketing campaign, keyword, blog post, ad creative etc. Measure the ROI and sales impact of each marketing activity. How it works You website visitor comes to your website and…
If you’re using Salesforce Web-to-Lead forms, you may encounter a problem with your Google Analytics reporting. When you look at your GA reports, you may notice that some goal conversions are attributed to the referral source of “webto.salesforce.com” (or similar). This is a problem, because it prevents you from seeing the source that actually drove…