This detailed step-by-step guide will show you how to integrate Salesforce.com with Google Analytics 4. What Will a Salesforce and Google Analytics 4 Integration Do For You? The goal of marketing is to drive revenue. But Google Analytics 4 is only good at measuring sales that happened right on the website (e.g. an e-commerce store). But most…
Unbounce UTM Parameters Tracking Tutorial
This step-by-step guide will teach you how to track Unbounce UTM parameters. Once you’ve set up tracking, you’ll know the origin of each of your leads. Here is how it’s going to look in your Unbounce account: Unbounce UTM Parameters Tracking Method 1. First, open the Unbounce app and open the page on which you…
This guide shows you how to track UTM parameters in Salesforce Web-to-Lead forms. Salesforce Web-to-Lead forms are great at creating leads in Salesforce for each submission. But they don’t tell you where your leads come from. What websites referred them? Which Adwords keyword brought them to your site? Which Facebook ad campaign converted them? Overview of…
