Closed-Loop Marketing Blog

Forms are great tools for generating leads in Salesforce. Whether you use Salesforce’s native web-to-lead form or third-party form builders like Gravity Forms, Hubspot forms, or Formstack, they are all great at capturing your leads and relaying them to your sales pipeline, but they don’t give you the whole picture:  What websites referred them? Which…

We say it all the time here at GA Connector: Not all leads are created equal! As a B2B marketer, you and your team likely drive traffic using a wide range of channels. You might be driving traffic to your lead magnet or contact form using SEO, Google Ads, Facebook Ads, live chats, retargeting ads,…

Good news — GA Connector now supports Google Analytics 4! GA4 was released in October 2020 and is now becoming the de-facto standard for analytics. Moreover, Universal Analytics will be discontinued in July 2023. So we made sure that GA Connector keeps working with the newest version of GA. Here is what our integration lets…

As digital marketers, we’re responsible for the ROI of every dollar we spend in our Google Ads campaigns. Google Ads reporting tells us which keywords bring in the most traffic, but it doesn’t tell us which deliver the highest ROI. To deploy your AdWords budget as effectively as possible, you should import your keywords into…

What is Bizible? Aimed toward the B2B market, Bizible is a marketing attribution software that provides marketers with insight about the effectiveness of their various marketing initiatives. With Bizible, marketers are able to track the customer journey through their website from first touch-point to final sale, as well as see how their marketing decisions impact…

Google AdWords and Salesforce integration is imperative for digital marketers with significant ad spend. When you link two, all your conversion data will be located in one place. As a digital marketer or PPC agency, you will be able to: Determine if the AdWords marketing channel generates a positive ROI for you. Track which of…

The purpose of Salesforce and Google Analytics integration If you spend any significant amount of money on online marketing, you know this little-known fact: not all leads are the same. Even though they appear the same in Google Analytics reports, some of these leads may be ten times more valuable as the others. The problem…

Saving GCLID (Adwords click ID) to Salesforce is an essential part of Salesforce & Adwords integration. In this article, we’ll show you step-by-step how you can do this. Step 1 – Make sure that Adwords adds GCLID to ad URLs All you need to do is make sure that auto-tagging is enabled for your Adwords account….

In this article, we’ll show you how to integrate Facebook Ads information into Salesforce. With this integration, you’ll be able to see: which of your Leads and Opportunities came from Facebook Ads; which Facebook Ads campaigns, ad sets and ad creative brought the most revenue, Opportunities and Leads. How does the Salesforce & Facebook Ads integration…

What is closed-loop marketing? And what does it have to do with Salesforce? In this article we’ll show how you can implement closed-loop marketing and closed-loop analytics in Salesforce. So the idea behind closed-loop marketing is that sales and marketing teams are aligned under a common goal (usually revenue and profits). In the traditional model, sales…