Closed-Loop Marketing Blog

Your GA4 dashboard shows 800 conversions last month. Your Salesforce Opportunities report shows 64 closed-won deals worth $720k. Nowhere in either tool can you see which of those 800 became which of those 64 – or which campaign earned the $180k deal that closed last Tuesday. That’s the Salesforce Google Analytics integration problem. The Salesforce…

Forms are great tools for generating leads in Salesforce. Whether you use Salesforce’s native web-to-lead form or third-party form builders like Gravity Forms, Hubspot forms, or Formstack, they are all great at capturing your leads and relaying them to your sales pipeline, but they don’t give you the whole picture:  What websites referred them? Which…

We say it all the time here at GA Connector: Not all leads are created equal! As a B2B marketer, you and your team likely drive traffic using a wide range of channels. You might be driving traffic to your lead magnet or contact form using SEO, Google Ads, Facebook Ads, live chats, retargeting ads,…

This detailed step-by-step guide will show you how to integrate Salesforce.com with Google Analytics 4. What Will a Salesforce and Google Analytics 4 Integration Do For You? The goal of marketing is to drive revenue. But Google Analytics 4 is only good at measuring sales that happened right on the website (e.g. an e-commerce store). But most…

Saving GCLID (Adwords click ID) to Salesforce is an essential part of Salesforce & Adwords integration. In this article, we’ll show you step-by-step how you can do this. Step 1 – Make sure that Adwords adds GCLID to ad URLs All you need to do is make sure that auto-tagging is enabled for your Adwords account….

Google AdWords and Salesforce integration is imperative for digital marketers with significant ad spend. When you link two, all your conversion data will be located in one place. As a digital marketer or PPC agency, you will be able to: Determine if the AdWords marketing channel generates a positive ROI for you. Track which of…

This guide shows you how to track UTM parameters in Salesforce Web-to-Lead forms. Salesforce Web-to-Lead forms are great at creating leads in Salesforce for each submission. But they don’t tell you where your leads come from. What websites referred them? Which Adwords keyword brought them to your site? Which Facebook ad campaign converted them? Overview of…

As digital marketers, we’re responsible for the ROI of every dollar we spend in our Google Ads campaigns. Google Ads reporting tells us which keywords bring in the most traffic, but it doesn’t tell us which deliver the highest ROI. To deploy your AdWords budget as effectively as possible, you should import your keywords into…

Looking for some sort of Adwords and Salesforce integration script or plugin? Look no further: in this article, you’ll find a comprehensive overview of all the Salesforce & Adwords integration methods currently available. Since Salesforce for Google AdWords was retired in 2013, we have created this article as an overview of all the alternative integration methods…

Do you actually need this Salesforce & Google Adwords integration? If you’re spending any significant amount of money with Adwords, then the answer is a resounding yes!  Salesforce and Google Adwords integration will boost sales driven by your Adwords and other marketing campaigns. Used correctly, sales will skyrocket. Why does this integration make a difference?…