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When people search on Google, they can be at different stages of the buying cycle: High-intent keywords (or buyer intent keywords) are the keywords that people use when they are ready to purchase. High-Intent Keywords: An Example Imagine you’re selling CRM software, and you’re choosing keywords to target. You could target low-intent keywords like “sales…
Google Ads is used by marketers worldwide to expose qualified leads to the products they sell using paid search campaigns. The platform provides marketers with powerful insights such as cost per click, ad quality scores and conversion rates to help advertisers make the most of their budget. Marketing as a whole has evolved since the…
As digital marketers, we’re responsible for the ROI of every dollar we spend in our Google Ads campaigns. Google Ads reporting tells us which keywords bring in the most traffic, but it doesn’t tell us which deliver the highest ROI. To deploy your AdWords budget as effectively as possible, you should import your keywords into…
Right now, auto-tagging is the default way to track Google Ads campaigns. However, it’s still practical to add manual UTM tags in order to capture them in your lead/contact forms for example. However, you don’t need to add UTMs to your final URLs in Google Ads. You can do this automatically using URL suffixes (previously we used tracking templates…
Google AdWords and Salesforce integration is imperative for digital marketers with significant ad spend. When you link two, all your conversion data will be located in one place. As a digital marketer or PPC agency, you will be able to: Determine if the AdWords marketing channel generates a positive ROI for you. Track which of…
Why ROI on your Google Adwords spend is so important If you’re trying to improve your AdWords campaigns and measure how well your online business is doing, you’re probably aware of how important Return on Investment – ROI is, especially Google ads ROI because the most important metric for Google Ads is ROI. Not impressions,…