Closed-Loop Marketing Blog

Google Analytics provides powerful insights that help marketers track the effectiveness of their online marketing initiatives. In turn, marketers can improve the performance of each marketing channel. As online marketing has evolved, a number of Google Analytics integrations have been developed to enhance data quality. The result? Marketers are able to track the Google Analytics…

UTM parameters are tracking tags added to a website URL that tell analytics tools where a visitor came from. In Google Ads, you can set up UTM tracking automatically using URL suffixes — no manual tagging on each ad required. This guide covers the exact setup steps, how campaign parameters interact with Google Analytics 4,…

It’s crucial to find out the source of your leads, because it allows you to track the performance of your marketing campaigns. It lets you do two things: Turn off marketing channels that don’t convert. Double down on channels that have good ROI. So how can you find out where a lead came from? There are…

Traditionally, there has been a disconnect between marketing and sales teams in business. The marketing team is concerned with generating leads while the sales team focuses on turning those leads into paying customers. Neither department usually has any insight into each other’s data, leading to a lack of cohesion. This is where closed-loop reporting comes…

Google AdWords and Salesforce integration is imperative for digital marketers with significant ad spend. When you link two, all your conversion data will be located in one place. As a digital marketer or PPC agency, you will be able to: Determine if the AdWords marketing channel generates a positive ROI for you. Track which of…

In this article, we’ll talk about how you can maximize the ROI of your SEO (Search Engine Optimization) and content marketing. What is SEO ROI? Simply put, SEO ROI is a metric that shows how much money was generated compared to your marketing investment. If SEO ROI is negative, you’re losing money. If it’s positive, you’re generating more…

The purpose of Salesforce and Google Analytics integration If you spend any significant amount of money on online marketing, you know this little-known fact: not all leads are the same. Even though they appear the same in Google Analytics reports, some of these leads may be ten times more valuable as the others. The problem…

Email is a powerful tool to generate revenue if you properly track the revenue of all the campaigns. And doing so with the help of UTM parameters is a great way to get started. A UTM parameter, or a campaign parameter, is short bits of code to a URL. UTM codes tell you which sources…

Why ROI on your Google Adwords spend is so important If you’re trying to improve your AdWords campaigns and measure how well your online business is doing, you’re probably aware of how important Return on Investment – ROI is, especially Google ads ROI because the most important metric for Google Ads is ROI. Not impressions,…

Definition: Closed loop marketing is a “holistic marketing funnel where marketing and sales data are connected, allowing you to determine the exact ROI of each and every marketing action”. John Wanamaker was a 19th century businessman who is considered to be the father of modern advertising. And for many businesses, his quote still rings true…