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When people search on Google, they can be at different stages of the buying cycle: High-intent keywords (or buyer intent keywords) are the keywords that people use when they are ready to purchase. High-Intent Keywords: An Example Imagine you’re selling CRM software, and you’re choosing keywords to target. You could target low-intent keywords like “sales…
In this article, we’ll talk about how you can maximize the ROI of your SEO (Search Engine Optimization) and content marketing. What is SEO ROI? Simply put, SEO ROI is a metric that shows how much money was generated compared to your marketing investment. If SEO ROI is negative, you’re losing money. If it’s positive, you’re generating more…