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Measure the Dollar Value of Each Marketing Activity

Retired Salesforce for Google AdWords alternatives (full overview)

Looking for some sort of Adwords and Salesforce integration script or plugin? Look no further: in this article, you’ll find a comprehensive overview of all the Salesforce & Adwords integration methods currently available. Since Salesforce for Google AdWords retired in 2013, we have created this article as an overview of all the alternative integration methods currently…

Salesforce and Google Adwords Connector

Do you actually need this Salesforce & Google Adwords integration? If you’re spending any significant amount of money with Adwords, then the answer is a resounding yes!  Salesforce and Google Adwords integration will boost sales driven by your Adwords and other marketing campaigns. Used correctly, sales will skyrocket. Why does this integration make a difference?…

Salesforce and Contact Form 7 Integration (the easiest method)

Our customers often asked us what is the best & easiest way to integrate Contact Form 7 with Salesforce. To answer this question, we have researched the currently available methods to automatically save CF7 submissions to Salesforce. And in this article, we’re sharing the simplest method we could find. This method: Is free (doesn’t require installing…

Top 4 Most Important Google Analytics KPIs

If you’re trying to make your business succeed online – you’re probably already aware of how important getting a solid handle on Google Analytics should be for you. There’s a huge amount of data that can be used to analyze, adapt and fine-tune how users behave on your site. This means you can better understand…

5 Simple A/B Tests That Can Increase Conversions by 25% or More

In this article, we collected 5 proven A/B tests that you can easily implement and increase your conversions: 1. How Hubspot Increased Their Email CTR by 32% This super-simple 2-minute tweak has helped Hubspot to increase their email their Click-Through-Rates by 32% Getting people into your email newsletter takes a lot of energy and money….

How to eliminate “webto.salesforce.com” as a referral in Google Analytics

If you’re using Salesforce Web-to-Lead forms, you may encounter a problem with your Google Analytics reporting. When you look at your GA reports, you may notice that some goal conversions are attributed to the referral source of “webto.salesforce.com” (or similar). This is a problem, because it prevents you from seeing the source that actually drove…

Top 12 Google Analytics Pro Tips

In 2015, I was struggling to make sense of my marketing data in Google Analytics. I didn‘t know which of my marketing campaigns actually worked, and which ones were burning my hard-earned money. So I decided to learn all the nitty-gritty details of Google Analytics that I can. I studied the world‘s top Google Analytics…

How to Integrate Salesforce Data into Google Analytics

This detailed step-by-step guide will show you how to integrate Salesforce.com with Google Analytics. What Will a Salesforce and Google Analytics Integration Do For You? The goal of marketing is to drive revenue. But Google Analytics is only good at measuring sales that happened right on the website (e.g. an e-commerce store). But most businesses don’t work…

Unbounce UTM Parameters Tracking Tutorial

This step-by-step guide will teach you how to track Unbounce UTM parameters. As a result, you’ll know where each of your leads originated from. Here is how it’s going to look like inside your Unbounce account: Unbounce UTM Parameters Tracking Method 1. First, open the Unbounce app and open the page on which you want…

Tracking UTM parameters in Salesforce Web-to-Lead Forms

This guide shows you how to track UTM parameters in Salesforce Web-to-Lead forms. Salesforce Web-to-Lead forms are great at creating leads in Salesforce upon each submission. But they don’t tell you where your leads come from. What websites referred them? Which Adwords keyword brought them to your site? Which Facebook ad campaign converted them? Overview…

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