Closed-Loop Marketing Blog

Marketing agencies are one of those businesses with long sales cycles, where you can’t just configure Google Analytics to track the final proposals to clients and revenue. Because everything beyond submitting the lead form on the website, happens outside the website. Everything that happens to the lead after they leave the website, is only recorded…

We say it all the time here at GA Connector: Not all leads are created equal! As a B2B marketer, you and your team likely drive traffic using a wide range of channels. You might be driving traffic to your lead magnet or contact form using SEO, Google Ads, Facebook Ads, live chats, retargeting ads,…

Good news — GA Connector now supports Google Analytics 4! GA4 was released in October 2020 and is now becoming the de-facto standard for analytics. Moreover, Universal Analytics will be discontinued in July 2023. So we made sure that GA Connector keeps working with the newest version of GA. Here is what our integration lets…

Guest Post by Oscar Aabech Jung, Co-Founder, Bookbuses.com Here is a story of how Bookbuses.com is using GA Connector to track lead sources of customer requests, help our sales team and give better customer service. Bookbuses.com is a platform for bus rental across the US and Canada. The company rents out School buses and Charter…

Google Ads shows your products to qualified buyers through paid search, and it hands you plenty of numbers along the way: cost per click, quality scores, conversion rates. What it won’t tell you, on its own, is whether any of that spending actually made you money. That’s the gap marketers care about now. Everyone wants…

Offline data i.e. interactions that happen away from the website present invaluable information to marketers. Without this data, marketers are oblivious to which of their initiatives led to an offline sale. Was it a Google Ad, an email or perhaps a blog post? Google Analytics offline conversion tracking solves this problem. It marries both online and…

What is Pardot? Pardot is a marketing automation software that Salesforce developed to help businesses run and measure their marketing campaigns from one place. The software offers more than other automation tools, which mainly rely on email and social media scheduling. With Pardot, you can do the following: Integrate Pardot with your CRM to track…

Pipeline marketing is a revenue-focused approach that measures marketing by the deals it influences, not the leads it generates. A marketing pipeline tracks every prospect through defined stages, from first touch to closed sale. Practitioners use it to fund the channels that produce customers, not just form fills. Pipeline marketing measures revenue, not lead volume…

As digital marketers, we’re responsible for the ROI of every dollar we spend in our Google Ads campaigns. Google Ads reporting tells us which keywords bring in the most traffic, but it doesn’t tell us which deliver the highest ROI. To deploy your AdWords budget as effectively as possible, you should import your keywords into…

What is Bizible? Aimed toward the B2B market, Bizible is a marketing attribution software that provides marketers with insight about the effectiveness of their various marketing initiatives. With Bizible, marketers are able to track the customer journey through their website from first touch-point to final sale, as well as see how their marketing decisions impact…