Closed-Loop Marketing Blog

Introduction You’re wasting money by not implementing full-funnel attribution. B2B sales cycles are usually very long, with as many as 40 touches required to close a single deal. This means that in the entire customer journey, there might be multiple touchpoints that your business is ignoring that might be having a great impact on their…

Forms are great tools for generating leads in Salesforce. Whether you use Salesforce’s native web-to-lead form or third-party form builders like Gravity Forms, Hubspot forms, or Formstack, they are all great at capturing your leads and relaying them to your sales pipeline, but they don’t give you the whole picture:  What websites referred them? Which…

We say it all the time here at GA Connector: Not all leads are created equal! As a B2B marketer, you and your team likely drive traffic using a wide range of channels. You might be driving traffic to your lead magnet or contact form using SEO, Google Ads, Facebook Ads, live chats, retargeting ads,…

This detailed step-by-step guide will show you how to integrate Salesforce.com with Google Analytics 4. What Will a Salesforce and Google Analytics 4 Integration Do For You? The goal of marketing is to drive revenue. But Google Analytics 4 is only good at measuring sales that happened right on the website (e.g. an e-commerce store). But most…

At GA Connector, we’re proud to share the success story of NetReputation, America’s largest online reputation management company. This case study highlights how GA Connector significantly enhanced their marketing strategies and decision-making processes.   It’s hard to say how much exactly the data from GA Connector helped us save, but it’s in the millions of…

Facebook advertising isn’t child’s play. It’s ridiculously expensive and can give you a minor heart attack if it fails to bring a reasonable Return on Investment (ROI). But running a Facebook campaign can be daunting if you don’t have much experience in digital marketing.  And that’s why I’ve prepared this guide to walk you through…

Google Analytics provides powerful insights that help marketers track the effectiveness of their online marketing initiatives. In turn, marketers can improve the performance of each marketing channel. As online marketing has evolved, a number of Google Analytics integrations have been developed to enhance data quality. The result? Marketers are able to track the Google Analytics…

It’s crucial to find out the source of your leads, because it allows you to track the performance of your marketing campaigns. It lets you do two things: Turn off marketing channels that don’t convert. Double down on channels that have good ROI. So how can you find out where a lead came from? There are…

One Foot Abroad is a tour booking company that helps arrange trekking experiences in some of the most beautiful places in Europe. It is a group that includes Follow the Camino, the original Camino de Santiago tour operator. Follow the Camino specializes in organizing walking and cycling holidays along the Camino de Santiago. For 6…

Email is a powerful tool to generate revenue if you properly track the revenue of all the campaigns. And doing so with the help of UTM parameters is a great way to get started. A UTM parameter, or a campaign parameter, is short bits of code to a URL. UTM codes tell you which sources…