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Closed-Loop Marketing Blog

Measure the Dollar Value of Each Marketing Activity

Closed Loop Reporting: Everything You Need to Know

Traditionally, there has been a disconnect between marketing and sales teams in business. The marketing team is concerned with generating leads while the sales team focuses on turning those leads into paying customers. Neither department usually has any insight into each other’s data, leading to a lack of cohesion. This is where closed-loop reporting comes…

How to Import Conversions from Salesforce into Google Adwords

Google AdWords and Salesforce integration is imperative for digital marketers with significant ad spend. When you link two, all your conversion data will be located in one place. As a digital marketer or PPC agency, you will be able to: Determine if the AdWords marketing channel generates a positive ROI for you. Track which of…

How to SKYROCKET Your SEO ROI (by focusing on the RIGHT keywords)

In this article, we’ll talk about how you can maximize the ROI of your SEO (Search Engine Optimization) and content marketing. What is SEO ROI? Simply put, SEO ROI is a metric that shows how much money was generated compared to your marketing investment. If SEO ROI is negative, you’re losing money. If it’s positive, you’re generating more…

Salesforce and Google Analytics Integration

The purpose of Salesforce and Google Analytics integration If you spend any significant amount of money on online marketing, you know this little-known fact: not all leads are the same. Even though they appear the same in Google Analytics reports, some of these leads may be ten times more valuable as the others. The problem…

Adwords ROI: The Most Important Metric for Your Ads

Why ROI on your Google Adwords spend is so important If you’re trying to improve your digital marketing campaigns and measure how well your online business is really doing, you’re probably already aware how important Return on Investment – ROI is, especially the return on advertising spend on platforms like Google Adwords. The reality is…

What is closed loop marketing? (and how to implement it)

Definition: Closed loop marketing is a “holistic marketing funnel where marketing and sales data are connected, allowing you to determine the exact ROI of each and every marketing action”. John Wanamaker was a 19th century businessman who is considered to be the father of modern advertising. And for many businesses, his quote still rings true…

How to save GCLID (Adwords click ID) to Salesforce

Saving GCLID (Adwords click ID) to Salesforce is an essential part of Salesforce & Adwords integration. In this article, we’ll show you step-by-step how you can do this. Step 1 – Make sure that Adwords adds GCLID to ad URLs All you need to do is make sure that auto-tagging is enabled for your Adwords account….

Salesforce and Facebook Ads integration

In this article, we’ll show you how to integrate Facebook Ads information into Salesforce. With this integration, you’ll be able to see: which of your Leads and Opportunities came from Facebook Ads; which Facebook Ads campaigns, ad sets and ad creative brought the most revenue, Opportunities and Leads. How does the Salesforce & Facebook Ads integration…

Microsoft Dynamics CRM & Google Analytics integration

With MS Dynamics CRM and Google Analytics integration, you’ll be able to: Know the source of each lead and sale. Calculate the revenue coming from each marketing campaign, keyword, blog post, ad creative etc. Measure the ROI and sales impact of each marketing activity. How it works You website visitor comes to your website and…

Closed Loop Marketing for Salesforce

What is closed-loop marketing? And what does it have to do with Salesforce? In this article we’ll show how you can implement closed-loop marketing and closed-loop analytics in Salesforce. So the idea behind closed-loop marketing is that sales and marketing teams are aligned under a common goal (usually revenue and profits). In the traditional model, sales…

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