We say it all the time here at GA Connector: Not all leads are created equal! As a B2B marketer, you and your team likely drive traffic using a wide range of channels. You might be driving traffic to your lead magnet or contact form using SEO, Google Ads, Facebook Ads, live chats, retargeting ads,…
Good news — GA Connector now supports Google Analytics 4! GA4 was released in October 2020 and is now becoming the de-facto standard for analytics. Moreover, Universal Analytics will be discontinued in July 2023. So we made sure that GA Connector keeps working with the newest version of GA. Here is what our integration lets…
Guest Post by Oscar Aabech Jung, Co-Founder, Bookbuses.com Here is a story of how Bookbuses.com is using GA Connector to track lead sources of customer requests, help our sales team and give better customer service. Bookbuses.com is a platform for bus rental across the US and Canada. The company rents out School buses and Charter…
Google Ads is used by marketers worldwide to expose qualified leads to the products they sell using paid search campaigns. The platform provides marketers with powerful insights such as cost per click, ad quality scores and conversion rates to help advertisers make the most of their budget. Marketing as a whole has evolved since the…
Offline data i.e. interactions that happen away from the website present invaluable information to marketers. Without this data, marketers are oblivious to which of their initiatives led to an offline sale. Was it a Google Ad, an email or perhaps a blog post? Google Analytics offline conversion tracking solves this problem. It marries both online and…
What is Pardot? Pardot is a marketing automation software that Salesforce developed to help businesses run and measure their marketing campaigns from one place. The software offers more than other automation tools, which mainly rely on email and social media scheduling. With Pardot, you can do the following: Integrate Pardot with your CRM to track…
Pipeline marketing has become the benchmark approach marketers utilize to generate revenue. It is a major step forward from the traditional lead generation approach, which focuses on capturing information and hoping that the maximum number of leads convert. In a pipeline marketing campaign, leads are nurtured through timely and personalized messages driven by data to…
As digital marketers, we’re responsible for the ROI of every dollar we spend in our Google Ads campaigns. Google Ads reporting tells us which keywords bring in the most traffic, but it doesn’t tell us which deliver the highest ROI. To deploy your AdWords budget as effectively as possible, you should import your keywords into…
What is Bizible? Aimed toward the B2B market, Bizible is a marketing attribution software that provides marketers with insight about the effectiveness of their various marketing initiatives. With Bizible, marketers are able to track the customer journey through their website from first touch-point to final sale, as well as see how their marketing decisions impact…
Google Analytics provides powerful insights that help marketers track the effectiveness of their online marketing initiatives. In turn, marketers can improve the performance of each marketing channel. As online marketing has evolved, a number of Google Analytics integrations have been developed to enhance data quality. The result? Marketers are able to track the Google Analytics…
