Closed-Loop Marketing Blog

Introduction You’re wasting money by not implementing full-funnel attribution. B2B sales cycles are usually very long, with as many as 40 touches required to close a single deal. This means that in the entire customer journey, there might be multiple touchpoints that your business is ignoring that might be having a great impact on their…

Lead tracking is the process of recording where each lead came from, how they behaved before converting, and whether they eventually became a paying customer. It works by connecting traffic source data — channels, campaigns, keywords — to individual CRM records. Without it, you’re spending budget based on guesswork. Why Lead Tracking Is Harder Than…

At GA Connector, we’re proud to share the success story of NetReputation, America’s largest online reputation management company. This case study highlights how GA Connector significantly enhanced their marketing strategies and decision-making processes.   It’s hard to say how much exactly the data from GA Connector helped us save, but it’s in the millions of…

One Foot Abroad is a tour booking company that helps arrange trekking experiences in some of the most beautiful places in Europe. It is a group that includes Follow the Camino, the original Camino de Santiago tour operator. Follow the Camino specializes in organizing walking and cycling holidays along the Camino de Santiago. For 6…

Facebook advertising isn’t child’s play. It’s ridiculously expensive and can give you a minor heart attack if it fails to bring a reasonable Return on Investment (ROI). But running a Facebook campaign can be daunting if you don’t have much experience in digital marketing.  And that’s why I’ve prepared this guide to walk you through…

Likes, comments, shares, and click-through rate on a Facebook ad are sometimes deceptive. While Facebook offers these metrics that tell a lot about the quality of your content and how to gauge your target audience’s interests, making a decent Facebook ROI (return on ad spent) from Facebook ad campaigns is beyond social engagement.  And how…

Do you recall being asked a question in almost every online survey, “How did you hear about us?” and you wondered why everyone asked this question? Well, that’s because all marketers use UTM parameters (Urchin Tracking Module) to see how much traffic they’re getting from different sources. In the next 2 minutes, I’ll walk you…

Forms are great tools for generating leads in Salesforce. Whether you use Salesforce’s native web-to-lead form or third-party form builders like Gravity Forms, Hubspot forms, or Formstack, they are all great at capturing your leads and relaying them to your sales pipeline, but they don’t give you the whole picture:  What websites referred them? Which…

If you are advertising on Facebook, it is important to be able to measure the impact of your ads. If you are selling anything online, then that impact is probably measured through the Revenue driven to the website from users who have interacted with your ads. But what is the best way to measure those…

High-intent keywords are search terms that show someone is close to acting. They signal a purchase, demo request, quote request, booking, or serious vendor comparison. You identify them by looking for commercial language, specific modifiers, SERP patterns, and actual conversion behavior after the click. Keep reading to learn exactly how to do that. Why High-Intent…