Good news — GA Connector now supports Google Analytics 4!

GA Connector banner image

GA4 was released in October 2020 and is now becoming the de-facto standard for analytics. Moreover, Universal Analytics will be discontinued in July 2023. So we made sure that GA Connector keeps working with the newest version of GA.


Here is what our integration lets you do:


I. Import GA4 data into Salesforce Sales Cloud

This lets you to track the source of each Lead and Opportunity:

Web analytics data in CRM

II. Send Salesforce data to GA4

We built this feature for Universal Analytics, and it’s currently in progress for GA4. It will allow you to send stats on closed deals from Salesforce to GA4, and build neat reports like this one:

Google Analytics report with Salesforce data

Start your free trial of GA Connector here.