Good news — GA Connector now supports Google Analytics 4!
GA4 was released in October 2020 and is now becoming the de-facto standard for analytics. Moreover, Universal Analytics will be discontinued in July 2023. So we made sure that GA Connector keeps working with the newest version of GA.
Here is what our integration lets you do:
I. Import GA4 data into Salesforce Sales Cloud
This lets you to track the source of each Lead and Opportunity:
II. Send Salesforce data to GA4
We built this feature for Universal Analytics, and it’s currently in progress for GA4. It will allow you to send stats on closed deals from Salesforce to GA4, and build neat reports like this one:
Start your free trial of GA Connector here.
Sergii Zuiev is the founder of GA Connector, a marketing attribution platform helping sales and marketing teams track revenue back to the channel, campaign, and keyword level. With a background in PPC and marketing technology, he built GA Connector in 2015 after experiencing firsthand the frustration of not knowing which ads actually drove revenue, and turned that insight into a product now used by hundreds of companies globally.
