Closed-Loop Marketing Blog

What is Bizible? Aimed toward the B2B market, Bizible is a marketing attribution software that provides marketers with insight about the effectiveness of their various marketing initiatives. With Bizible, marketers are able to track the customer journey through their website from first touch-point to final sale, as well as see how their marketing decisions impact…

The purpose of Salesforce and Google Analytics integration If you spend any significant amount of money on online marketing, you know this little-known fact: not all leads are the same. Even though they appear the same in Google Analytics reports, some of these leads may be ten times more valuable as the others. The problem…

Our customers often asked us what is the best & easiest way to integrate Contact Form 7 with Salesforce. To answer this question, we have researched the currently available methods to automatically save CF7 submissions to Salesforce. And in this article, we’re sharing the simplest method we could find. This method: Is free (doesn’t require installing…

What is closed-loop marketing? And what does it have to do with Salesforce? In this article we’ll show how you can implement closed-loop marketing and closed-loop analytics in Salesforce. So the idea behind closed-loop marketing is that sales and marketing teams are aligned under a common goal (usually revenue and profits). In the traditional model, sales…

In this article, we’ll show you how to integrate Facebook Ads information into Salesforce. With this integration, you’ll be able to see: which of your Leads and Opportunities came from Facebook Ads; which Facebook Ads campaigns, ad sets and ad creative brought the most revenue, Opportunities and Leads. How does the Salesforce & Facebook Ads integration…

If you’re using Salesforce Web-to-Lead forms, you may encounter a problem with your Google Analytics reporting. When you look at your GA reports, you may notice that some goal conversions are attributed to the referral source of “webto.salesforce.com” (or similar). This is a problem, because it prevents you from seeing the source that actually drove…