Having a comprehensive lead generation strategy is key to guaranteeing business growth. Many business owners and sales teams don’t know how to track leads or assume that it’s a rather complicated task with minimal returns. Tracking leads is not about the numbers, but also the experiences and the issues their potential customers are facing in…
At GA Connector, we’re proud to share the success story of NetReputation, America’s largest online reputation management company. This case study highlights how GA Connector significantly enhanced their marketing strategies and decision-making processes. It’s hard to say how much exactly the data from GA Connector helped us save, but it’s in the millions of…
One Foot Abroad is a tour booking company that helps arrange trekking experiences in some of the most beautiful places in Europe. It is a group that includes Follow the Camino, the original Camino de Santiago tour operator. Follow the Camino specializes in organizing walking and cycling holidays along the Camino de Santiago. For 6…
Facebook advertising isn’t child’s play. It’s ridiculously expensive and can give you a minor heart attack if it fails to bring a reasonable Return on Investment (ROI). But running a Facebook campaign can be daunting if you don’t have much experience in digital marketing. And that’s why I’ve prepared this guide to walk you through…
Likes, comments, shares, and click-through rate on a Facebook ad are sometimes deceptive. While Facebook offers these metrics that tell a lot about the quality of your content and how to gauge your target audience’s interests, making a decent Facebook ROI (return on ad spent) from Facebook ad campaigns is beyond social engagement. And how…
Do you recall being asked a question in almost every online survey, “How did you hear about us?” and you wondered why everyone asked this question? Well, that’s because all marketers use UTM parameters (Urchin Tracking Module) to see how much traffic they’re getting from different sources. In the next 2 minutes, I’ll walk you…
Forms are great tools for generating leads in Salesforce. Whether you use Salesforce’s native web-to-lead form or third-party form builders like Gravity Forms, Hubspot forms, or Formstack, they are all great at capturing your leads and relaying them to your sales pipeline, but they don’t give you the whole picture: What websites referred them? Which…
If you are advertising on Facebook, it is important to be able to measure the impact of your ads. If you are selling anything online, then that impact is probably measured through the Revenue driven to the website from users who have interacted with your ads. But what is the best way to measure those…
When people search on Google, they can be at different stages of the buying cycle: High-intent keywords (or buyer intent keywords) are the keywords that people use when they are ready to purchase. High-Intent Keywords: An Example Imagine you’re selling CRM software, and you’re choosing keywords to target. You could target low-intent keywords like “sales…
Marketing agencies are one of those businesses with long sales cycles, where you can’t just configure Google Analytics to track the final proposals to clients and revenue. Because everything beyond submitting the lead form on the website, happens outside the website. Everything that happens to the lead after they leave the website, is only recorded…
