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Measure the Dollar Value of Each Marketing Activity

Blog / Google Analytics

Microsoft Dynamics CRM & Google Analytics integration

With MS Dynamics CRM and Google Analytics integration, you’ll be able to: Know the source of each lead and sale. Calculate the revenue coming from each marketing campaign, keyword, blog post, ad creative etc. Measure the ROI and sales impact of each marketing activity. How it works You website visitor comes to your website and…

Top 4 Most Important Google Analytics KPIs

If you’re trying to make your business succeed online – you’re probably already aware of how important getting a solid handle on Google Analytics should be for you. There’s a huge amount of data that can be used to analyze, adapt and fine-tune how users behave on your site. This means you can better understand…

How to eliminate “webto.salesforce.com” as a referral in Google Analytics

If you’re using Salesforce Web-to-Lead forms, you may encounter a problem with your Google Analytics reporting. When you look at your GA reports, you may notice that some goal conversions are attributed to the referral source of “webto.salesforce.com” (or similar). This is a problem, because it prevents you from seeing the source that actually drove…

Top 12 Google Analytics Pro Tips

In 2015, I was struggling to make sense of my marketing data in Google Analytics. I didn‘t know which of my marketing campaigns actually worked, and which ones were burning my hard-earned money. So I decided to learn all the nitty-gritty details of Google Analytics that I can. I studied the world‘s top Google Analytics…

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Learn How to Track Offline Sales From Google Ads

In this free PDF guide, we'll show you the exact steps you can take to measure the dollar value of each Google Ads campaign, keyword, and ad creative.