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Measure the Dollar Value of Each Marketing Activity

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Retired Salesforce for Google AdWords alternatives (full overview)

Looking for some sort of Adwords and Salesforce integration script or plugin? Look no further: in this article, you’ll find a comprehensive overview of all the Salesforce & Adwords integration methods currently available. Since Salesforce for Google AdWords was retired in 2013, we have created this article as an overview of all the alternative integration methods…

Salesforce and Google Adwords Connector

Do you actually need this Salesforce & Google Adwords integration? If you’re spending any significant amount of money with Adwords, then the answer is a resounding yes!  Salesforce and Google Adwords integration will boost sales driven by your Adwords and other marketing campaigns. Used correctly, sales will skyrocket. Why does this integration make a difference?…

Salesforce and Contact Form 7 Integration (the easiest method)

Our customers often asked us what is the best & easiest way to integrate Contact Form 7 with Salesforce. To answer this question, we have researched the currently available methods to automatically save CF7 submissions to Salesforce. And in this article, we’re sharing the simplest method we could find. This method: Is free (doesn’t require installing…

How to eliminate “webto.salesforce.com” as a referral in Google Analytics

If you’re using Salesforce Web-to-Lead forms, you may encounter a problem with your Google Analytics reporting. When you look at your GA reports, you may notice that some goal conversions are attributed to the referral source of “webto.salesforce.com” (or similar). This is a problem, because it prevents you from seeing the source that actually drove…

How to Integrate Salesforce Data into Google Analytics 4

This detailed step-by-step guide will show you how to integrate Salesforce.com with Google Analytics 4. What Will a Salesforce and Google Analytics 4 Integration Do For You? The goal of marketing is to drive revenue. But Google Analytics 4 is only good at measuring sales that happened right on the website (e.g. an e-commerce store). But most…

Tracking UTM parameters in Salesforce Web-to-Lead Forms

This guide shows you how to track UTM parameters in Salesforce Web-to-Lead forms. Salesforce Web-to-Lead forms are great at creating leads in Salesforce for each submission. But they don’t tell you where your leads come from. What websites referred them? Which Adwords keyword brought them to your site? Which Facebook ad campaign converted them? Overview of…

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Learn How to Track Offline Sales From Google Ads

In this free PDF guide, we'll show you the exact steps you can take to measure the dollar value of each Google Ads campaign, keyword, and ad creative.