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Measure the Dollar Value of Each Marketing Activity

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How to import Google AdWords keyword data into Salesforce?

As digital marketers, we’re responsible for the ROI of every dollar we spend in our AdWords campaigns. AdWords reporting tells us which keywords bring in the most traffic, but it doesn’t tell us which deliver the highest ROI. To deploy your AdWords budget as effectively as possible, you should import your keywords into Salesforce. When…

Adwords ROI: The Most Important Metric for Your Ads

Why ROI on your Google Adwords spend is so important If you’re trying to improve your digital marketing campaigns and measure how well your online business is really doing, you’re probably already aware how important Return on Investment – ROI is, especially the return on advertising spend on platforms like Google Adwords. The reality is…

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Learn How to Track Offline Sales From Google Ads

In this free PDF guide, we'll show you the exact steps you can take to measure the dollar value of each Google Ads campaign, keyword, and ad creative.

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