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Facebook Ads

Why ROI on your Facebook spend is so important?

Facebook advertising isn’t child’s play. It’s ridiculously expensive and can give you a minor heart attack if it fails to bring a reasonable Return on Investment (ROI). But running a Facebook campaign can be daunting if you don’t have much experience in digital marketing.  And that’s why I’ve prepared this guide to walk you through…

How to Measure ROI on Facebook Ads

Likes, comments, shares, and click-through rate on a Facebook ad are sometimes deceptive. While Facebook offers these metrics that tell a lot about the quality of your content and how to gauge your target audience’s interests, making a decent Facebook ROI (return on ad spent) from Facebook ad campaigns is beyond social engagement.  And how…

Why You Should Use UTM Parameters To Measure ROI for Facebook Ads

If you are advertising on Facebook, it is important to be able to measure the impact of your ads. If you are selling anything online, then that impact is probably measured through the Revenue driven to the website from users who have interacted with your ads. But what is the best way to measure those…

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