Salesforce and Google Analytics Integration
Discover Where Your Most Profitable Customers Come From
It's not enough to measure form fills, since different traffic sources attract clients of drastically different quality. One channel may generate a handful of high-converting long-term clients, while another may generate nothing but unqualified leads. The only way to evaluate a marketing approach is to track the revenue it generated.
Most sales don't happen online; they are closed by sales reps, either in person or over the phone. By default, Google Analytics doesn't have access to these sales, so you have no idea how much revenue was generated by a certain approach, ad, article, or keyword. This results in spending money on leads that don't buy anything.
Salesforce Lightning ready
Measure the actual dollar value of each campaign and channel
Track the first-click channel, the last-click channel and all the channels in between
Invest only in channels that actually drive sales
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“ Now that we use GA Connector we can use Salesforce to report on where exactly our revenue and new customer accounts are coming from: Paid, organic, social and referral channels, right down to each keyword. We're now in a much better position to acquire new customers in the most cost-effective manner, allowing us to maximise marketing ROI.„
VP Customer Acquisition & Marketing Technology at Unleashed Software
“ We were struggling to understand our prospects' path on our websites. GA Connector provided us with a simple and quick solution to this problem. Now we are able to see the full path of our prospects in Salesforce, and from what source and website page they converted.„
Marketing Manager at BPM College
“ With GA Connector, we are able to see the direct impact of our advertising. Now that GA Connector populates visitor source fields, we are able to push and segment these leads through our marketing automation system into specific Salesforce campaigns. Having visitor source information in Salesforce has allowed us to build a Visitor Source Dashboard in SFDC, where we view this information in a simple way. We can now trace profitability back to specific traffic sources, not just users.„
Sales and Marketing Operations Manager at 3Q Digital, a Harte Hanks Company