Zoho CRM and Google Analytics Integration

See Your Most Profitable Marketing Channels in Zoho CRM

GA Connector makes Zoho CRM and Google Analytics work together to answer one of
marketing biggest questions: where is my revenue really coming from?

Connect Zoho CRM + Google Analytics

Integrate Google Analytics with Zoho CRM to:

  • Go beyond metrics like traffic, leads and conversions.
  • Know which sources, campaigns and keywords are driving sales.
  • Easily measure your marketing ROI and double down on successful campaigns

How it works

01.

Your website visitor comes
to your website and fills out one
of your web forms.

02.

This integration code on your website identifies the source, medium and other Google Analytics information about this visitor.

03.

When the form submission appears
in your Zoho CRM account, it already
has Google Analytics information
associated with it.

Example of Google Analytics data in Zoho CRM:

GA Connector Sample Data 1 GA Connector Sample Data 1

Discover How Leads Find You and What They See Before Buying

GA Connector Sample Data 2 GA Connector Sample Data 2

Track Campaign, Keyword and Channel Profitability

GA Connector Sample Data 3 GA Connector Sample Data 3

See What Pages on Your Site are Closing Sales

GA Connector Sample Data 4 GA Connector Sample Data 4

Pinpoint Your Best Leads' Location and Device

You can use Google Analytics data in Zoho CRM CRM
to run reports that answer questions like:

  • Which marketing campaigns, keywords, ads etc produce the most qualified leads in Zoho CRM CRM?
  • Which traffic sources drive the most Closed Won opportunities?

Report with Zoho CRM + Google Analytics integration data

About Zoho CRM and Google Analytics

About Zoho CRM

Zoho CRM is a CRM package that allows you to effectively track opportunities and forecast sales. This software has lead management at its core, but bundles together a range of other powerful features to serve a wide range of customers

Google Analytics

About Google Analytics

Google Analytics is the leading web analytics software that lets you analyze users's behavior on your website. It's an industry standard web analytics software with many advanced features and integrations.

Why GA Connector?

Track any traffic source, paid and organic

See first and last-click data for each lead

Data is automatically imported to your CRM

Steven Shaer Consultant at Atlantic CRM

"We run a report once a quarter. That's it. One report. It saves us thousands of dollars. Which keywords are producing the most profitable customers? That's all. And then we adjust our campaigns."

Trusted by Data-Driven Companies
that Manage Profitable Marketing Campaigns

First Data
Stratus
Tata Communications
Bics
Digital Marketing Institute

Questions You Might Be Asking

Yes. GA Connector is compatible with nearly every traffic source and advertising service.

Absolutely. GA Connector is as safe and legal as using Google Analytics, or any other tracking software. GA Connector does not collect or store any personal data about your website visitors.

All the leads coming through your website are tracked using UTM parameters, referral information, IP data and Google-tested algorithms to determine the source for each user. Everything is linked to your CRM in real time, so there's no data loss.

Of course! Our support team is always there to help you integrate GA Connector with your website and CRM.

GA Connector is a tool that integrates Google Analytics data with Zoho CRM, enabling you to track the sources of your leads, customers, and revenue directly within your CRM.

GA Connector works by:

  1. Capturing relevant data such as marketing channels, campaigns, and landing pages.
  2. Automatically transferring this data to your Zoho CRM when a lead form is submitted.

Setting up GA Connector involves the following steps:

  1. Install GA Connector on your website: This involves adding a snippet of code to your site.
  2. Install the GA Connector Zoho marketplace extension
  3. Authorize GA Connector in Zoho CRM
  4. Run reports in Zoho CRM: Use the transferred data to create detailed marketing performance reports.

The data transferred includes:

  • Marketing channel information (e.g., Paid Search, Organic Search, Paid Social)
  • Campaign details (e.g., campaign name, ad group, keyword)
  • Landing page information (e.g., URL of the first page visited, page where the conversion was made,etc.)

Yes, GA Connector offers a free 30 days trial so you can test its features and see how it integrates Google Analytics with Zoho CRM.

Still have questions? Get them answered today. Contact us at [email protected]

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