Pipedrive and Google Analytics Integration

See Your Most Profitable Marketing Channels in Pipedrive

GA Connector makes Pipedrive and Google Analytics work together to answer one of
marketing biggest questions: where is my revenue really coming from?

Connect Pipedrive + Google Analytics

Integrate Google Analytics with Pipedrive to:

  • Go beyond metrics like traffic, leads and conversions.
  • Know which sources, campaigns and keywords are driving sales.
  • Easily measure your marketing ROI and double down on successful campaigns

How it works

01.

Your website visitor comes
to your website and fills out one
of your web forms.

02.

This integration code on your website identifies the source, medium and other Google Analytics information about this visitor.

03.

When the form submission appears
in your Pipedrive account, it already
has Google Analytics information
associated with it.

Example of Google Analytics data in Pipedrive:

GA Connector Sample Data 1 GA Connector Sample Data 1

Discover How Leads Find You and What They See Before Buying

GA Connector Sample Data 2 GA Connector Sample Data 2

Track Campaign, Keyword and Channel Profitability

GA Connector Sample Data 3 GA Connector Sample Data 3

See What Pages on Your Site are Closing Sales

GA Connector Sample Data 4 GA Connector Sample Data 4

Pinpoint Your Best Leads' Location and Device

You can use Google Analytics data in Pipedrive CRM
to run reports that answer questions like:

  • Which marketing campaigns, keywords, ads etc produce the most qualified leads in Pipedrive CRM?
  • Which traffic sources drive the most Closed Won opportunities?

Report with Pipedrive + Google Analytics integration data

About Pipedrive and Google Analytics

About Pipedrive

Pipedrive is a CRM suite that's been built to try and help you drive more leads and sales. Its extensive range of customer relationship management features are recommended for small businesses, solo vendors, and companies that are just starting out.

Google Analytics

About Google Analytics

Google Analytics is the leading web analytics software that lets you analyze users's behavior on your website. It's an industry standard web analytics software with many advanced features and integrations.

Why GA Connector?

Track any traffic source, paid and organic

See first and last-click data for each lead

Data is automatically imported to your CRM

Steven Shaer Consultant at Atlantic CRM

"We run a report once a quarter. That's it. One report. It saves us thousands of dollars. Which keywords are producing the most profitable customers? That's all. And then we adjust our campaigns."

Trusted by Data-Driven Companies
that Manage Profitable Marketing Campaigns

First Data
Stratus
Tata Communications
Bics
Digital Marketing Institute

Questions You Might Be Asking

Yes. GA Connector is compatible with nearly every traffic source and advertising service.

Absolutely. GA Connector is as safe and legal as using Google Analytics, or any other tracking software. GA Connector does not collect or store any personal data about your website visitors.

All the leads coming through your website are tracked using UTM parameters, referral information, IP data and Google-tested algorithms to determine the source for each user. Everything is linked to your CRM in real time, so there's no data loss.

Of course! Our support team is always there to help you integrate GA Connector with your website and CRM.

GA Connector is a platform that integrates your CRM with Google Analytics, allowing you to track offline conversions, segment your users, and understand their journey better.

Integrating Pipedrive with Google Analytics through GA Connector helps you:

  • Track offline conversions from your CRM in Google Analytics.
  • Gain insights into which marketing channels are driving the most valuable leads.
  • Better understand your customer journey from initial interaction to final conversion.
  • Make data-driven decisions to optimize your marketing and sales strategies.

Yes, GA Connector allows you to choose the specific data you want to track and analyze.

With GA Connector, you can generate various insightful reports, such as:

  • Leads by Channel: Identify which marketing channels are driving the most leads.
  • Opportunities by Campaign: Analyze the effectiveness of specific marketing campaigns.
  • Customers by Ad Network: Determine which ad networks are generating the most customers.
  • Revenue by Search Engine: Evaluate the revenue generated from different search engines.

Still have questions? Get them answered today. Contact us at [email protected]

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