Hubspot and Google Analytics Integration

See Your Most Profitable Marketing Channels in Hubspot

GA Connector makes Hubspot and Google Analytics work together to answer one of
marketing biggest questions: where is my revenue really coming from?

Connect Hubspot + Google Analytics

Integrate Google Analytics with Hubspot to:

  • Go beyond metrics like traffic, leads and conversions.
  • Know which sources, campaigns and keywords are driving sales.
  • Easily measure your marketing ROI and double down on successful campaigns

How it works

01.

Your website visitor comes
to your website and fills out one
of your web forms.

02.

This integration code on your website identifies the source, medium and other Google Analytics information about this visitor.

03.

When the form submission appears
in your Hubspot account, it already
has Google Analytics information
associated with it.

Example of Google Analytics data in Hubspot:

GA Connector Sample Data 1 GA Connector Sample Data 1

Discover How Leads Find You and What They See Before Buying

GA Connector Sample Data 2 GA Connector Sample Data 2

Track Campaign, Keyword and Channel Profitability

GA Connector Sample Data 3 GA Connector Sample Data 3

See What Pages on Your Site are Closing Sales

GA Connector Sample Data 4 GA Connector Sample Data 4

Pinpoint Your Best Leads' Location and Device

You can use Google Analytics data in Hubspot CRM
to run reports that answer questions like:

  • Which marketing campaigns, keywords, ads etc produce the most qualified leads in Hubspot CRM?
  • Which traffic sources drive the most Closed Won opportunities?

Report with Hubspot + Google Analytics integration data

GA4 Report with GA Connector
GA4 Report with GA Connector

Bring Your Hubspot Closed Deals into Google Analytics to See What's Driving Revenue

GA Connector imports stats on closed deals from Hubspot, allowing you to see deals closed by your sales team in Google Analytics (including GA4).

CRM to Google Analytics add-on is available for Salesforce, Pipedrive, Hubspot, and Zoho CRM users.

About Hubspot and Google Analytics

About Hubspot

Hubspot might be one of the most well-known CRM packages in the world, and it continues to help companies of all sizes track and analyze their business data, to help come up with more successful strategies and sales ideas.

Google Analytics

About Google Analytics

Google Analytics is the leading web analytics software that lets you analyze users's behavior on your website. It's an industry standard web analytics software with many advanced features and integrations.

Why GA Connector?

Track any traffic source, paid and organic

See first and last-click data for each lead

Data is automatically imported to your CRM

Steven Shaer Consultant at Atlantic CRM

"We run a report once a quarter. That's it. One report. It saves us thousands of dollars. Which keywords are producing the most profitable customers? That's all. And then we adjust our campaigns."

Trusted by Data-Driven Companies
that Manage Profitable Marketing Campaigns

First Data
Stratus
Tata Communications
Bics
Digital Marketing Institute

Questions You Might Be Asking

Yes. GA Connector is compatible with nearly every traffic source and advertising service.

Absolutely. GA Connector is as safe and legal as using Google Analytics, or any other tracking software. GA Connector does not collect or store any personal data about your website visitors.

All the leads coming through your website are tracked using UTM parameters, referral information, IP data and Google-tested algorithms to determine the source for each user. Everything is linked to your CRM in real time, so there's no data loss.

Of course! Our support team is always there to help you integrate GA Connector with your website and CRM.

GA Connector is a powerful tool that you integrate into your website. It tracks where your visitors are coming from (e.g., Paid Search, Paid Social, Organic Search, etc.) and writes this data into hidden fields you add to your forms, which are then captured in HubSpot. You can easily track website’s forms in a few easy steps:

  1. Add GA Connector code to your website.
  2. Select information you want to be sent to Hubspot.
  3. Setup hidden fields on your webforms and make sure that they are mapped correctly in Hubspot.
  4. Check HubSpot to verify that the data appears in the new contact properties.

No, GA Connector makes the integration process straightforward. You can easily connect your Google Analytics with Hubspot CRM and start tracking information about your leads.

The integration shares data such as website traffic sources, user behavior, ads campaigns, paid keywords, email interactions, and more. This combined data helps you analyze how users interact with your website and the effectiveness of your marketing campaigns.

Still have questions? Get them answered today. Contact us at [email protected]

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