GA Connector uses two different integration types:
- Cookie-Based
- API-Based
Each type stores and syncs tracking data differently, and the method you’re using will affect how to integrate GA Connector with your forms.
This article explains how to check which integration type your website is currently using.
Check Your Website Script
When you set up GA Connector, we provide you with a script to install on your website. You can confirm which integration type you’re using by inspecting this script.
- Open your website in a browser.
- Right-click anywhere on the page and select View Page Source (or press Ctrl+U / Cmd+Option+U).
- Use Ctrl+F (Windows) or Cmd+F (Mac) and search for gaconnector.js.
Compare the script URL you find:
- Cookie-Based Version:
- https://tc.gaconnector.com/gaconnector.js (current)
- https://tracker.gaconnector.com/gaconnector.js (legacy)
- API-Based Version:
- https://ta.gaconnector.com/gaconnector.js (current)
- https://track.gaconnector.com/gaconnector.js (legacy)
Note: You can run both integration types in parallel. This is fully supported and won’t cause conflicts
Key Differences Between Cookie-Based and API-Based
Cookie-Based:
- Requires adding hidden fields to every form
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Works with any CRM
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Stores data in browser cookies
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Syncs tracking data to your CRM immediately upon form submission
API-Based:
- No hidden fields required — integration is handled automatically
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Currently works only with Salesforce, Zoho CRM, Pipedrive, Salesflare, and Close CRM
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Stores hashed tracking data in GA Connector’s servers
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Syncs tracking data to your CRM with a 15–30 minute delay
Which Integration Type Should I Use?
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If you are using Salesforce, Zoho CRM, Pipedrive, Salesflare, or Close CRM, the default script you will receive is for the API-Based version.
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If you would like to switch integration types, please reach out to our support team and we’ll send you the instructions.
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Note that some forms (e.g., Calendly) only work with the Cookie-Based version.
