Why do Salesforce and Google Analytics numbers look different sometimes?

In some cases, Google Analytics 4 (GA4) conversion events and Salesforce leads may not match exactly. Here are some of the possible reasons this situation may occur: Deleted and/or converted leads. Some Salesforce leads may be deleted or converted into contacts, and therefore may not appear in standard lead reports. Meanwhile, GA4 does not delete historical […]

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Documentation for Our Basic Integration Salesforce Package

We have developed a Salesforce package for the basic integration to speed up the creation of the necessary fields. Installation link for Production Orgs: https://login.salesforce.com/packaging/installPackage.apexp?p0=04t09000000Nslp Installation link for Sandbox Orgs: https://test.salesforce.com/packaging/installPackage.apexp?p0=04t09000000Nslp Package Contents This package is nothing more but a set of fields the purpose of which is to store users’ source, medium, term, location and other […]

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How to set up “Google Analytics Link” field in Salesforce

At the moment this field can’t be used with GA4. Please skip this field and don’t follow the steps below. So you have installed the GA Connector package on Salesforce and brought all fields from the website into Salesforce. Since Google Analytics URLs are unique per account, you’ll need to set up the formula on “Google Analytics […]

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