Here are some of the major differences between Adobe Marketo Measure (previously known as Bizible) and GA Connector:
- Adobe Marketo Measure is a lot more expensive than GA Connector – starts at $1’500/month. While GA Connector is a lot more affordable (pricing starts at $97/month).
- GA Connector is a much smaller & simpler tool than Marketo Measure. GA Connector gives you a simple solution to the marketing attribution problem, while providing the same data that you could get with Marketo Measure (First Marketing Touch. Last Marketing Touch. Full Path. Landing Pages. Referral traffic).
- Marketo Measure doesn’t send your revenue data from Salesforce to Google Analytics. It has its own multi-channel attribution engine that substitutes GA though. But if you already like and use Google Analytics a lot, and don’t want to invest in training people to use Marketo Measure instead of GA, GA Connector is the way to go.
