Some of the events that GA Connector sends to GA4 contain helpful event parameters such as revenue, qualified leads, closed won deals etc., allowing you to build various reports such as reports on revenue for each Campaign, Channel and Keyword. In order for GA Connector event data (or data from any custom event) to show […]
Category: Salesforce to Google Analytics Integration
How to set up conversions in Google Analytics 4 (Goals)
In GA4, Universal Analytics’ goals are called conversions. GA Connector sends events to GA4 based on different data points from your Salesforce CRM, if any of these events is valuable to your business, you can easily mark them as conversions in GA4. Setting up an existing event as a conversion In Google Analytics, click Admin. […]
Why are my GA Connector events being attributed to “Unassigned” in the traffic acquisition report?
In order for an event to be associated with the correct session, the event must be sent with the Session ID along with it. GA Connector automatically tracks the session ID for you but depending on your current set up, you will need to do additional steps to send the session ID. Zoho CRM Install the latest version […]
Connecting your GA4 property
In order for GA Connector to send events to your GA4 property. You’ll need to add the property through the GA Connector integration settings on your account dashboard. Login to your account and go to the CRM-to-GA4 Integration page in your dashboard Start adding your GA4 property by clicking Connect GA4 Property. On the property […]
Salesforce to GA4 Overview
The main function of this extension is to send events to Google Analytics 4. Salesforce to GA4 allows you to send stats on closed deals from Salesforce as events, allowing you to see deals closed by your sales team in Google Analytics. Salesforce to GA allows you to see the ROI data in Google Analytics […]
How to Create Custom Events in Salesforce to GA4
GA Connector comes with a built-in set of data points from standard objects that it automatically sends from Salesforce to Google Analytics, however, these data points are not always enough. You may want to send your own data points that are not part of a custom package. With GA Connector, you can create and send […]
Troubleshooting Lead Created discrepancy
In some cases, there can be a discrepancy between Salesforce and Google Analytics data. In this article, we’ll describe the ways to troubleshoot this and find out if the problem is in the way Salesforce and GA present data, or if there’s an actual discrepancy. This article will focus on troubleshooting “Salesforce Lead Created” goal, […]
How to configure Marketo to save GA Client ID to Salesforce
1. Open Marketo and find Google Analytics Client ID field that Marketo should have brought from Salesforce. If it didn’t, follow this instruction from Marketo. 2. Add this field as a hidden field to all your forms. 3. Open one of the forms and located this hidden field. It should look something like this:
|
1 2 3 4 |
<div class="mktoFormRow"> <input type="hidden" name="gacid" class="mktoField mktoFieldDescriptor mktoFormCol" value="" style="margin-bottom: 10px;"> <div class="mktoClear"></div> </div> |
4. Locate the name attribute […]
How to configure Pardot to save GA Client ID to Salesforce
In order for this instruction to work, we need to save GA Client ID to all new Salesforce leads that Pardot creates. First, go to Pardot – Forms. Select a form you want to add to GA Connector. Click “Edit form”. Click “Fields” add a new field – GA_Client_ID field (it need to be synced with GA Client […]
Find out your Salesforce Edition
To find out your Salesforce Edition, just look at the title of your web browser when your open Salesforce. It should say something like: salesforce.com – Enterprise Edition or salesforce.com – Developer Edition Alternatively, you can do this to find out your Edition: 1.Go to Setup 2. Type in “company” 3. Chose company information 4. […]
