Here are some of the major differences between Bizible and GA Connector:
- Bizible is a lot more expensive than GA Connector – starts at $1’500/month. While GA Connector is a lot more affordable (pricing starts at $97/month).
- GA Connector is a much smaller & simpler tool than Bizible. GA Connector gives you a simple solution to the marketing attribution problem, while providing the same data that you could get with Bizible (First Marketing Touch. Last Marketing Touch. Full Path. Landing Pages. Referral traffic).
- Bizible doesn’t send your revenue data from Salesforce to Google Analytics. It has its own multi-channel attribution engine that substitutes GA though. But if you already like and use Google Analytics a lot, and don’t want to invest in training people to use Bizible instead of GA, GA Connector is the way to go.
