Sometimes your Zoho CRM data may not match your Google Analytics data.
Here are the possible reasons for this:
1) Because of the time difference between Zoho and GA accounts, sometimes there is a one-day delay. For example, an account can be created in Zoho on the 1st of September, but it’s displayed in GA as if it was created on the 2nd of September.
2) Account-specific problem: some of your accounts already exist when the leads are converted. Let’s say that you have an account that was created on the 1st of August. Then, on the 1st of September, this lead is converted. But the way your Zoho CRM is set up, a new account is not actually created – it’s modified. Nevertheless, an “Account Created” event is still sent to Google Analytics. The problem is, its created date is the 1st of August (1st of September is its *modified* date). Therefore, when you compare the number of accounts in Zoho and Google Analytics for a certain date, you’ll see a difference (you’ll be one account short in Zoho CRM).
3) There is some kind of bug in the GA Connector extension. Please refer to our troubleshooting guide to give our development team the necessary information to spot them.