It’s totally normal:

  • Sometimes the information can’t be determined (for example, keywords from organic searches).
  • Sometimes the field just doesn’t apply to a specific situation (e.g. when a user clicks from a blog to your site and there are not UTM parameters, campaign will be “(not set)”).

You can read more about this here: Why do I see (not set), (not provided) and (none) in some GA Connector fields?

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