It really depends on your goals and preferences, but here are a few things to consider:

  • Where do you prefer to have your data and reports? For example, if you’re most comfortable in Google Analytics reports, CRM-to-GA integration might be a better choice for you.
  • Do you need to know the source of each individual lead (e.g. for sales)? In that case, you need a GA-to-CRM integration.
  • Do you need multi-channel attribution? Google Analytics provides better multi-channel attribution reports, and CRM-to-GA helps to leverage them better.
  • How much time and money are you prepared to spend on this integration? CRM-to-GA is a bit harder to implement, and it’s also more expensive.

You can get a free trial for both and see for yourself.

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